The all-new 2009 Traverse crossover, available at Chevrolet dealers this fall, starts at $34,655 MSRP. The Traverse is a stylish, well-equipped crossover that can still carry part of the hockey team and their gear, but with fuel consumption typical of smaller vehicles.

"The Traverse is the right vehicle at the right time offering great styling, leading fuel economy, a comprehensive roster of standard and available equipment and the exceptional value expected of a Chevrolet," said Marc Comeau, vice president of sales, service and marketing for GM of Canada. "It is perfectly suited to the active lifestyles of Canadian families looking for an efficient, no compromise transportation option."

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Product highlights include:

* Optimized aerodynamics that enhance fuel economy and reduce wind noise * Four-wheel independent suspension system * StabiliTrak electronic stability control system * Six standard air bags, including side curtain deployment over all three seating rows * Offered in LS, LT and LTZ models, in both front-wheel-drive and all-wheel-drive configurations * Seating for up to eight adults * Smart Slide seat feature, allows easy one-handed movement of the second-row seats to provide easy access to the third-row seats * Rear-seat entertainment system with second-row controls (optional) * OnStar with Turn-by-Turn Navigation and Direction Download and eNav (with navigation system) * XM Satellite Radio including NavTraffic real-time traffic feature (with navigation system) * Family of 17-, 18- and 20-inch wheels * Bluetooth hands-free phone connectivity (optional)

Traverse was recently awarded the Insurance Institute for Highway Safety's (IIHS) Top Safety Pick for 2008. This significant safety award results from the Traverse meeting the Institute's highest rating for performance in its demanding front, side and rear impacts in addition to providing standard Stabilitrak, GM's electronic stability control system.

With seating for up to 8 adults, the Traverse (FWD) achieves an impressive 8.4 L/100km of highway and 12.7 L/100km city fuel consumption thanks in large part to its sophisticated 3.6L engine with direct injection and variable valve timing technologies. Producing 281-horsepower it delivers better-than-expected fuel consumption and a 25-percent reduction in cold-start emissions. The 3.6L engine is mated to the fuel-saving Hydra-Matic 6T75 six-speed automatic transmission.

General Motors of Canada (GMCL) is engineering and manufacturing advanced environmental technologies ranging from Active Fuel Management (cylinder deactivation) and hybrid systems to E85 biofuel and fuel cell vehicles – more than any other auto company right here in Canada. Headquartered in Oshawa Ontario, GMCL employs more than 15,000 people nationwide. GM of Canada manufactures vehicles, vehicle powertrains, and markets the full range of General Motors vehicles and related services through 732 dealerships and retailers across Canada. Vehicles sold through this network include Chevrolet, Buick, Pontiac, GMC, Saturn, Hummer, Saab and Cadillac.