Kia Motors America revealed the 2010 Ignition Soul, the second of four special edition Souls scheduled to roll into dealerships across the US. Titled after its exclusive exterior colour, the 2010 Kia Ignition Soul is set to demonstrate the rich list of personalization options available for the youthful urban vehicle.

Offering amazing fuel economy and great safety features, the second special edition Soul benefits from a unique ignition orange exterior color, swanky black 18-inch alloys, aero kit with rear spoiler, alloy fuel door for more contemporary vision and a bold off-set black racing stripe.

"Soul continues to demonstrate its styling versatility and ability to evolve," said Michael Sprague, vice president of marketing, KMA. "Ignition Soul offers consumers yet another way to express their individuality in a new way, packaged with the same value, safety and technology as the standard trims."

The new Ignition Soul is based on the Kia's Soul+ model and features a special audio package, iPod connection cable, carpeted floor mats, moon roof, fender vents with side marker repeaters and fog lights.

The base price for the new special model starts at $17,500 with a five-speed manual transmission.

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