At the 80th edition of Geneva Autosalon, Tesla Motors and TAG Heuer have teamed up to present the 2010 TAG Heuer Tesla Roadster. This one-of-a-kind collaboration electric ride is specially developed to celebrate the renowned Swiss watchmaker's 150th anniversary.

At the first glance, the unique Tesla Roadster TAG Heuer edition is distinguished by stunning exterior body styling with exclusive Foucault Field Gray shade finish and carbon fibre elements. Moreover, the new EV features graphic elements inspired by the TAG Heuer's innovative concept watch.

In the terms of interior ambience, the show car benefits from all-new styling atmosphere exclusively engineered by Tesla Chief Designer Franz von Holzhausen, incorporating TAG Heuer avant-garde design elements and a specially designed center console due to host TAG Heuer's cutting edge concept watch, to be revealed in Basel on March 18.

This car also features a TAG Heuer Meridiist mobile phone as well as a one-fifth second Heuer Limited Edition Stopwatch. This Swiss-made timepiece with mechanical movement pays tribute to the 1860 founding of the company and evoques the mythic revival of the brand's vintage stopwatches.

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