Kia is continuing its car market assault with the presentation of the next-generation 2011 Kia Magentis, which will celebrate its grand debut at the New York International Auto Show on Friday 2 April 2010.

Undoubtedly, the teased 2011 Magentis is sculpted with the latest styling language from Kia boasting premium, vigor and sporty visual appearance. It is longer, lower and wider than its predecessor and packs significantly longer wheelbase that will ensure greater comfort for the passengers and more space for the luggage.

The refined mid-size saloon will hit the US market in autumn 2010 and the European in spring 2011. Price tag details are still unknown.

In Europe, Kia Magentis is sold under the name Kia Optima.

2011 Kia Magentis sketch, 1 of 2
2011 Kia Magentis sketch, 2 of 2