Approximately one month ago, Kia Motors released a small piece of information about its next-generation Kia Optima (also known as "Magentis" in some markets), which will make its grand premiere next month at the 2010 New York International Auto Show. Now, the PRs at Kia have unleashed the first real images of the vehicle, showcasing its amazingly bold and athletic character.

"The next generation Optima possesses the power to surprise," says Peter Schreyer, Kia's Chief Design Officer.  "It's a car that people will simply not expect from Kia – and that's exactly what we set out to achieve."

On the outside, the all-new Optima is distinguished by elaborate design blended with masculine lines and powerful stance. Its raked roofline, sculpted flanks and extended wheelbase, are complemented by boldly flared wheelarches and a shallow glasshouse that render a remarkable visual impact and self-confidence.

According to Kia, the brand-new 2011 Optima will benefit from class-leading levels of safety and luxury equipment combined with intelligently configured and driver-oriented cabin.

"The latest Optima embodies Kia's confident new design direction," says Schreyer.  "It's a global car with individual appeal."

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