Nissan has proudly announced that the 2011 Nissan LEAF all-electric, zero-emission ride is rendering an account of strong customers demand months before its official market launch. In response to that, Nissan of America will start a reservation process for securing a place on the list to purchase or lease a Nissan LEAF.

Scheduled for rolling out on select markets in December, and widely available in 2011, the Nissan LEAF has already attracted more than 115,000 people in the US.

Brian Carolin, senior vice president, sales & marketing, NNA said: "Early interest in the Nissan LEAF has been highly encouraging. People from across the country have raised their hands to be among the first to drive home a Nissan LEAF. Consumers are pledging broad support for the first affordable electric vehicle for the mass market."

Reservations Details:

  • Priority reservation instructions will be sent to early registrants by email between 1-6 pm EDT on April 20. The email will include an exclusive link enabling each person to start the reservation process.
  • Through the link, the customer will create an account, configure his or her vehicle, and answer questions to complete a driving profile.
  • Consumers will be asked to pay by credit card a $99 reservation fee, which is fully refundable.
  • After placing a reservation, a customer will be able to indicate a preferred dealer.
  • Consumers who reserve a Nissan LEAF will receive confirmation numbers. Nissan will provide individual updates for their reservations by June 30.
  • Reservations are limited to one per household.
  • Consumer inquiries about the reservation process can be answered at the Nissan LEAF call center, 1-877-664-2738.

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