Kia Motors America, Inc. (KMA) today announced pricing for the all-new highly anticipated Kia Soul will begin at $13,300¹. Even with the $695 freight charge included, Soul's price tag of $13,995 is still under the $14K mark. And with all boxes checked on the highest trim level Soul sport, the vehicle will still come in below $20,000. Recently debuted at the 2008 Los Angeles Auto Show, Soul will join the C-segment as an early 2010 model year vehicle and allow buyers the chance to truly personalize their vehicle with more packaging and styling combinations than any previous Kia model.

The 2010 Soul will be available in four trims: Soul, Soul+, Soul! (exclaim) and Soul sport. Soul+, which includes standard keyless entry remote, solar glass and 16-inch alloy wheels, will start at $14,9501 and top out at $17,100 when options including the Audio Package and power moonroof are included. Enhancing to the Soul! will add the power moonroof, fog lights and 18-inch alloy wheels and will be priced beginning at $16,9501 and peak at $17,900 with all available options included. The Soul sport, designed for those with active lifestyles, will include side sills, a rear spoiler, 18-inch alloy wheels and unique front and rear fascias, and will start at $16,9501 and end at $18,600 with all available options included.

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2009 Product Line

Kia Motors America offers a dynamic and diverse product line of 11 vehicles to meet the needs of all lifestyles. The 2009 vehicle line features the functional Rondo CUV and award-winning Sedona minivan along with a wide variety of popular passenger cars, including the refined Amanti full size sedan, purposeful Optima mid size sedan, versatile and compact Spectra and Spectra5, and sporty yet fuel efficient Rio and Rio5 subcompacts. The vehicle line also features the all-new and affordably luxurious Borrego, rugged Sorento and value-packed Sportage SUVs. The Soul will further complement the lineup when it arrives in dealerships this spring.