The former journalist has been employed by Volkswagen AG since April 1997. The "Team New Media" was developed in the communication department under her management, and in 2001, she introduced Volkswagen's B2B market place to the public. In 2000, she accompanied the creation of Auto 5000 GmbH, which was widely discussed at the time, and two years later, she supported the press work of the Hartz Commission in Berlin. She has headed the newly created sector "Lifestyle Communication" in the product communication department since 2003.

Based in Wolfsburg Emanuela Wilm will monitor and coordinate all Bugatti's media activities. Her knowledge and background will significantly strengthen the Bugatti media relations department and – at the same time – improve internal communication between Bugatti's mother company in Germany and Bugatti's production and wwwinistration site in Molsheim, France.

Georges Keller will continue to provide his expertise as Head of external affairs on a consultancy basis. Georges Keller has been with Bugatti since the start of ownership by the Volkswagen Group. He has created and shaped the brand's media activities from the first public appearance of the car at the Tokyo Motor Show in 1999 via the launch of the Bugatti Veyron 16.4 in Sicily in autumn of 2005 until today when Bugatti has – once again – grown into a competent and successful global player in the automotive environment.

Emanuela Wilm Bugatti, 1 of 3
Emanuela Wilm Bugatti, 2 of 3
Emanuela Wilm Bugatti, 3 of 3

The third member of the Bugatti media relations team is Julius Kruta, who has also represented the company since 1999. His profound knowledge of the legendary brand, its history and products makes him the ideal custodian of the Bugatti heritage. Based in Molsheim, he will continue in his role as head of tradition of Bugatti Automobiles S.A.S.
Bugatti Automobiles S.A.S. was founded in 2001 and has been building theBugatti Veyron 16.4powered by a 1001 PS, 16-cylinder engine providing a top speed of 407 km/h in the studio of the Chateau St Jean in Molsheim, France since 2005. Two hundred and thirty vehicles have been sold to date.