Five hundred Fiat 500 Prima Edizione sold in Canada for 12 hours
Chrysler Canada has exclusively reported that only 12 hours after the sales start of the strictly limited edition Fiat 500 Prima Edizione, all rides were completely sold out.
Each of the offered rides benefits from a unique numbered badge, and is available with a choice of three different colors - Bianco (White), Rosso (Red) and Grigio (Gray). Further details on Fiat 500 Prima Edizione include the presence of a 1.4-litre MultiAir powerplant linked with a manual five-speed transmission and two equipment levels.
Reid Bigland, President and CEO of Chrysler Canada shares: "I don't think Game Seven of the Stanley Cup Finals between the Leafs and the Canadiens would sell out this fast. Frankly, this just underscores the interest Canadians have in a youthful, stylish and highly fuel-efficient car. The 2008 European car of the year, the Fiat 500, is just that."
The manufacturing process of the Fiat 500 is scheduled for start in December with first deliveries to arrive in early 2011.