Fiat 500 by Gucci is a creation of two of Italy's most respected brands, which represents the perfect combination of craftsmanship and style.

The small city car is priced at £14 565 OTR for the 1.2 litre engine and the masterpiece 0.9 litre TwinAir is tagged at £15 765 OTR.

The Italian manufacturer has released a very interesting program – selling vehicles online. It turned to be very successful for cars such as the special edition Fiat 500 Pink and Fiat 500 Matt Black. The program offers fully automated on-line sales scheme, which allows customers to configure a 500byGucci, pay a deposit, order it directly from the factory, track the car's progress, make a final payment and even arrange special delivery of the car to their home.

Practically, you can sit in your comfy sofa at home behind the laptop and to purchase a brand new special edition car, which will be delivered to your door. Nice!

"The 500byGucci will enlarge the audience for the already successful Fiat 500, reaching those fashionista customers who want to have a unique car to distinguish themselves," commented Elena Bernardelli, marketing director, Fiat Group Automobiles UK.

"And the on-line sales process adds another dimension to the individuality of this special model, creating an even greater sense of exclusivity and exceptional customer service.", she finished.

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Source: Fiat