All-New Global Vehicle by Ford at the Delhi Auto Expo 2012
Ford is going to present an all-new vehicle at the 11th Auto Expo 2012 in New Delhi. The vehicle is planned to be introduced in India and other global markets in the near future. The Ford's high-tech and interactive stand will cover roughly 1,400 square meters, where the planned highlights will be presented by the company. For instance such include comprehensive safety and quality displays, a 3D theater, live shows and a crowd-sourced, interactive driving game.
The exclusive news is that the new vehicle will be the latest One Ford global product, which is designed to help expand Ford's footprint in the world's fastest-growing auto markets, including India. The expansion in the country will include eight more products to be introduced in the future.
More to be seen at Ford Stand is the Ford Figo, the All-New Fiesta, the Ford Classic and the Ford Endeavour. To go further into details Figo has already sold around 130,000 units since its launch in March 2010. Although it has only been in the Indian market for not so long time, it has become the country's most awarded car ever. Moreover it has garnered industry-wide recognition as a great value-for-money vehicle, which is exported to close to 30 international markets. Next, the Ford Classic, has made an impressive footprint on the Indian market by winning more than 120,000 customers, thank to its on-road dynamics and best-in-class fuel efficiency. On the other hand there is Ford Endeavour, which is a popular all-action SUV. At last the All-New Ford Fiesta four-door sedan will also be on display. Additional detail here is that the car soon will be available with the new best-in-class PowerShift automatic transmission. Compared to the traditional four-speed automatics, the PowerShift transmission can improve fuel economy by up to 9 percent.
In addition if you happen to be at the Ford stand, you will experience the advantage of the latest technology. A major highlight will be allowing the audience to take virtual control of a vehicle on a large LED screen. With the help of a motion-sensing camera, the crowd will collectively control the vehicle as it rolls along the road, and unlock information at each bend. The display will prompt the crowd to lean left and right during a short drive as it shows highlights of the route. Furthermore Ford also will have a Figo Theatre which will allow customers to sit inside the car and watch a film played on a plasma television in front of the windscreen. The video of course will explain the Figo's Smart technologies. Another theatre – this time in 3D will present the improvements in technology, design and development of Ford's vehicles. Here visitors will navigate a virtual car interior under the guidance of a Ford engineer. In addition a Quality Touch Table will provide guests with a hands-on opportunity to feel the quality of the materials used in Ford vehicles. On the other hand there is a Green Touch Table as well. It will demonstrate the long-term value of Ford's green technology, delivering on Ford's commitment to provide customers with low total cost of ownership. Next a Fiesta body shell will also be on display, giving visitors an opportunity to discover the engineering features that make the Fiesta safe and secure on the road. And to make the best out of their experience, guests will be entertained by a local magician who will perform on the stand.
Auto Expo 2012 runs from January 7-11 at Pragati Maidan, New Delhi.