Honda CR-Z hybrid now available in Europe
Honda CR-Z hybrid is sports compact car powered by a petrol-electric combination fitted with a 6-speed manual gearbox. The car delivers incredible fuel consumption and low emissions. Furthermore, it delivers exciting driving experience. Honda Motor Europe has teamed up with Wieden + Kennedy London to create a pan-European advertising campaign across 29 markets.
"CR-Z has been designed as the first sporty hybrid coupe to help dispel the myths that hybrids are not fun to drive. The CR-Z has a 3-mode drive system, providing an entertaining driving experience combined with low emissions. The 'RGB' film showcases these different driving modes and the feelings of each mode from the driver's perspective. The film itself is fresh and intriguing and will be effective in creating desire while engaging with a more youthful audience.", commented Ian Armstrong, Manager - European Communications.
The Japan version of CR-Z has been launched earlier this year. It has over 10 000 orders placed in the first month, more than 10 times the original monthly sales target.
"The thing about this hybrid is that it's fantastic to drive. You can choose to engage with the road and the world around you in three distinct ways. That's essentially what the film's all about.", said Sam Heath, Creative Director Wieden + Kennedy.