Just twenty miles north of the bright lights and lavish casinos in Las Vegas, Lisa Lieb (Durango, Colo.) and her partner Tom Lyons (Reno, Nev.) won it big – taking top honors at the 2008 Land Rover G4 Challenge Nevada Passage which wrapped up four days and 1,000 miles of adventure competition at Nellis Dunes on Friday, May 9.

With this victory, Lyons and Lieb move on to the G4 Challenge International Selections event at Eastnor Castle in Herefordshire, UK in early 2009 along with the second place team of Peter Hanson (Minneapolis) and Sarah McMahan (Incline Village, Nev.). At the UK event one male and one female competitor from those two teams will be selected to represent the United States against teams from 17 other countries in the three-week-long Land Rover G4 Challenge finals in Asia mid-2009.

"The Land Rover G4 Challenge epitomizes the spirit of adventure," said Finbar McFall, Vice President of Marketing for Land Rover North America. "After such an exciting week following these amazing athletes through the state of Nevada, we've found the four competitors that are moving on to represent the United States in the Land Rover G4 Challenge International Selections event in the UK. The International Selections event determines the two competitors that will move on to the G4 Challenge Finals in 2009."

Land Rover G4 Challenge Nevada, 1 of 5
Land Rover G4 Challenge Nevada, 2 of 5
Land Rover G4 Challenge Nevada, 3 of 5
Land Rover G4 Challenge Nevada, 4 of 5
Land Rover G4 Challenge Nevada, 5 of 5

The final event last week brought teams slipping and sliding in their LR3's at the Nellis sand dunes until they got stuck – then a winching competition broke out. Winching is the art of getting your vehicle out of trouble using the 100-feet of coiled steel-braided cable mounted on the front of each competitor's Land Rover. In this case the "trouble" was getting buried in deep, soft sand with a couple hundred feet of steep sandy hill to go.

Pulling a fully loaded LR3 complete with a kayak and two bikes strapped to the roof straight up a sand dune isn't an everyday occurrence, but a skill that will come in mighty handy should the situation ever arise on the adventures these athletes embark on and was excellent training for the teams that advance and will face similar challenges in England.

With Land Rover's carving their own unique configurations in sand bowls at Nellis, recreational ATV and dirt bike riders having some fun, and fighter pilots zooming overhead on their way back to nearby Nellis Air Force base, being in the middle of the desert couldn't get much more fun and clearly is one of the reasons why National Geographic Adventure Magazinenamed Las Vegas, America's No.1 Adventure City.

Team Red – Jim Perkins and Brandyn Roark-Gray – posted the fastest winching time of the day at 14:52, eight seconds better than Phil Glenn and Laura Home of Team Lime Green – but the story of the day was Lyons and Lieb winning the four-day adventure race.

The pair won the kayak and mountain biking stages, placed second in the trail run and communications stages, were charismatic and charming in the face of adversity, and steady everywhere else leading to the overall victory.

"This was just an unbelievable experience," said Lieb. "It was a week worth of constant overstimulation and I'm totally exhausted but in a good way. The landscape here in Nevada is really breathtaking and being able to see it all behind the wheel of a Land Rover that can handle just about anything made it all that much sweeter."

Twenty athletes, 10 teams, 1,000 miles across Nevada's spectacular wide open spaces, camping under the stars, adventure worthy Land Rovers, amateur athletes pushing the limits of human potential, discovering hidden talents, and ultimately living life to the fullest – the Land Rover G4 Challenge Nevada Passage was all that and more.

Nearly 100 hours of video was captured by the 20-member strong TEAM Unlimited television crew during the week, creating perhaps an even bigger challenge than the event itself – editing it all down for a one-hour show. The broadcast will start its run in national syndication in August, with airings through February of 2009.

Log on to www.nevadapassage.com for daily highlights and photo galleries, and follow along at www.landroverG4challenge.com as Lieb, Lyons, McMahan, and Hanson strive to become the first Americans to win an international G4 competition.







Tim Menoher


Erlanger, KY

Bank Sales Director

Linda Lindsay


Petaluma, Calif.

Office Administrator


Nate Brown


Cedarburg, Wis.

Hyperbaric Technician

Sage Grossi


Tempe, Ariz.

College Professor


Adam Chase


Boulder, Colo.


Caroline Colonna


Taos, NM

Doctor of Oriental Medicine


Scott Fredricksen


Greenville, SC

Sales Manager

Rachel Cieslewicz


Salt Lake City, Utah

Personal Trainer


Phil Glenn


Reno, Nev.

Emergency Medical Technician

Laura Home


Santa Cruz, Calif.

Middle School Teacher


Peter Hanson



Sports Medicine Physician

Sarah McMahan


Incline Village, Nev.



Dean Kruuse


San Diego, Calif.

Repair Shop Owner

Emma Garrard


Truckee, Calif.

Photo Journalist


Tom Lyons


Reno, Nev.

Real Estate Investor

Lisa Lieb


Durango, Colo.

Property Manager


Jim Perkins


Huntington Beach, Calif.

Construction Company Sales

Brandyn Roark-Gray


Sandpoint, Idaho

Mental Health Counselor


Garrett Wheeler


Waitsfield, VT

Glass Blower

Marne Smiley


Ann Arbor, Mich.

Director for Michigan MTB Assoc.


The 18 participating nations:

  • Australia
  • China
  • Netherlands
  • Turkey
  • Austria
  • France
  • Norway/Sweden
  • UK
  • Belgium/Luxemburg
  • Germany
  • Russia
  • USA
  • Brazil
  • Ireland
  • South Africa
  • Canada
  • Italy
  • Spain

Land Rover G4 Challenge Land Rover has a lasting heritage of adventure, with one of the best known expeditions run in 1970 when two Range Rovers became the first vehicles to complete a land crossing of the Darien Gap swamplands that divide North America from South America. The Land Rover G4 Challenge was inaugurated in 2003, when Belgian fighter pilot Rudi Thoelen emerged victorious from a cliff hanging finale in Moab, Utah. The next Challenge, in 2006, went deep into rugged, remote locations in Thailand, Laos, Brazil and Bolivia, coming to an end at an altitude of over 13,000 feet with South African Martin Dreyer emerging victorious.

The Nevada Commission on Tourism The Nevada Commission on Tourism is the marketing agency for the state of Nevada. It developed the Nevada Passage in 2005 to showcase the state's outdoor activities to the world. Viewers can watch the Telly Award winning 2005, 2006, and 2007 shows online at www.nevadapassage.com.

Land Rover North America Land Rover North America is part of Ford Motor Company's Premier Automotive Group with headquarters in Irvine, Calif. Land Rover established operations in the United States in 1986, and now imports and distributes Range Rover, Range Rover Sport, LR3 and LR2 vehicles manufactured by Land Rover in Solihull and Halewood, England. Land Rover's worldwide operations are wholly owned by Ford Motor Company, Dearborn, Mich. For information about the Land Rover retailer nearest you, call 800-FIND-4WD or log on to www.LandRoverusa.com.

Vehicle specifications and features are subject to change. For the latest Land Rover pricing and product information, contact Land Rover North America Product Communications at (949) 341-5800. Land Rover-related press releases and electronic photos of the company's products are available on-line in the Land Rover section of Ford Motor Company's news media Web site (media.landrover.com).