To celebrate its 60th Birthday Lotus is holding an open event at its Hethel Headquarters in Norfolk on Sunday 14th September and will announce the lucky winner of the ‘Live the Lotus Life' competition, the prize being a fully insured Lotus Elise for 6 whole months!

For its diamond anniversary Lotus has organised an assortment of activities designed to entertain the whole family; a fun fair, farmers market, auction and RAF displays are all confirmed as well as access to Lotus' world-class manufacturing and engineering facilities.  Visitors will also be privy to a specially commissioned exhibition that charts the development of Lotus' brand new car, which is still only known by its codename ‘Project Eagle'.  Advanced tickets are available online through the dedicated website and those who book early can buy laps of the famous Hethel test track as a passenger in an iconic Lotus Elise.

The pinnacle of the day will be the ‘Live the Lotus Life' competition finale.  Lotus is giving away a fully insured Elise for 6 months to commemorate this special anniversary through an online competition hosted by Radio Broadland.

"Our cars are for people of character who know who they are and love to have fun."  commented Mike Kimberley, CEO of Group Lotus Plc.  "The adrenaline fuelled experience of driving a Lotus is legend and we want to give someone the chance to enjoy this exhilarating experience."

For a chance to win you can enter online at and entrants who correctly answer the qualifying question will go through to a second round.  60 finalists will be drawn and each will be awarded a key.  Each finalist will be invited to try their key at the Lotus Open Day on 14th September, only one key opens the prize Elise though and the lucky key holder will win the car and have the chance to experience the prestige that driving a Lotus brings, for 6 whole months.

Radio Broadland is providing a cash prize of £1000 for the lucky winner.  "We hope that the competition winner will whisk their significant other away in the Lotus for a lavish weekend; dine at fine restaurants and take in some retail therapy and generally live like the rich and famous!" Remarked Steve Martin, Programme Controller for Radio Broadland.

Enter on line now and Live the Lotus Life for 6 months!