Matthew McConaughey is undoubtedly one of the most talented actors nowadays. He has received the Academy Award for his exceptional role in "Dallas Buyers Club" and with his latest movie "Interstellar" he is about to get a second one. The Lincoln Motor Company teamed up with McConaughey for the 2015 Lincoln MKC "Live in Your Moment" campaign. Fueled by its success and SUV's sales growth, the automaker has teamed up again with the actor to promote the MKZ and MKZ Hybrid.
The new ad campaign will comprise of two new videos, which will begin airing during New Year's Day college football bowl games. The videos have been filmed in a style and tone of the "Live in Your Moment" ads. The new campaign brings the attention to the Lincoln's best-selling premium midsize sedan.
The director of the spots is Nicolas Winding Refn. They were filmed over two days in Los Angeles. He and representatives from Lincoln and ad agency Hudson Rouge collaborated to create these ads, which will air in the United States and Canada.
The advertising videos are called "Diner" and "Balance" and you can watch them below. The first one begins with McConaughey being in a small neighborhood restaurant in Silver Lake. The ad emphasizes the car's sleek exterior, open interior, push-button start, MyLincoln Touch driver connectivity system and available retractable panoramic roof.
The second ad, Matthew finds himself in Griffith Park in front of the L.A. skyline while pondering the MKZ Hybrid's balance of beautiful design and fuel efficiency. The spot highlights the idea that luxury car buyers need not compromise on style to be environmentally responsible.