Mercedes-Benz AMG Petronas F1W04 Silver Arrow has just completed its first laps this morning at the Jerez circuit in Spain. In addition the successful team announced the beginning of a partnership with BlackBerry, which will be its official mobile computing partner.
The new BlackBerry 10 platform will deliver tools and services for Mercedes AMG Petronas. With their help the fan engagement will be enhanced through the joint development of apps. In addition the smartphones will also be used by the team throughout the Formula One season.
Furthermore, the BlackBerry branding can be seen on the chassis and headrest of the F1 W04 Silver Arrow, the racesuits of Lewis Hamilton and Nico Rosberg, and on the team’s racewear kit. In the video below you can watch how Lewis Hamilton himself utilizes the smartphone in order to memorize the first day of the Silver Arrow out and “see how it goes”.
Video Source: YouTube