Holland & Holland created the ultimate luxury off-roader. It is based on either the 5.0 litre 503 bhp Supercharged or TDV8 versions.

The exterior is slightly changed. There are discreet styling modifications, all manufactured from OEM grade thermoplastic polymers, which offer excellent quality and durability. The option for bodywork paint is between four unique colours, including Holland & Holland Tintern Green. The SUV comes out with 20" Tiger wheels (fitted with all season Mud & Snow tyres) and there will be 22" wheels in the option list. The picture is completed by the special cast exhaust outlets.

The interior is almost entirely new. The materials are with perfect quality. The designers from Holland & Holland surpassed themselves. The layout is unique four-seater featuring hand-veneered rear console with integrated refrigerator and Holland & Holland crystal ware.There are Self-replenishing drinks cabinet featuring Pol Roger champagne, The Balvenie single malt whisky, Hendrick's small-batch gin, Ivan the Terrible luxury vodka and Willow Spring Water from the Lake District. In the spirit of Holland & Holland there will be a hand crafted gun cabinet to luggage compartment with fitted drawers for guns and cartridges.

Only one hundred Holland & Holland Range Rovers will be produced each year for the world market. The unique SUV will be priced from £120,894.

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Press Release:

Holland & Holland, makers of the world's finest sporting guns and Overfinch, designers and manufacturers of exclusive Range Rover enhancements, have joined forces to create the ultimate luxury off-roader.

The Holland & Holland Range Rover was conceived with a single intention: to create the ultimate all purpose, all season, luxury supercar for the discerning few. Designers and engineers at both Holland & Holland and Overfinch have worked together to create a car that embodies Holland & Holland's unique sporting heritage and Overfinch's bespoke craftsmanship. The result is a quintessentially English take on motoring luxury.

Based on either the 5.0 litre 503 bhp Supercharged or TDV8 versions of the new 2010 MY car, the Holland & Holland Overfinch features a raft of enhancements that make it unmistakably something very special. On the outside, it has discreet but effective styling changes manufactured from OEM grade thermoplastic polymers, which give unsurpassed quality and durability.

Bodywork is painted in one of four unique exterior paint colours, including Holland & Holland Tintern Green. Two-tone

Paintwork, similar to that of a Rolls-Royce Phantom, is also available, as is black. Overfinch's craftsmen take 130 man hours to paint and hand-polish the car, which gives a depth of colour and quality of finish that marks it out from its mass-produced brethren from a hundred yards. Orange peel, the cellulite-like effect that is visible on many cars considerably more expensive than this one, is banished by Overfinch craftsmen's skill and hard work. The effect is completed by Overfinch's iconic 20" Tiger wheels (fitted with all season Mud & Snow tyres) and special cast exhaust outlets. A choice of 22" wheels is an option for those not intending to venture off road, or for those who also possess a winter set.

But it is on the inside that the designers have really excelled themselves. Eight of Europe's finest hides, of a grade so fine it is only normally used in private jets, dyed in seven exclusive tones, are used to create a cabin of rare luxury. Professionals from both Overfinch and Holland & Holland have worked closely with a colour and trim specialist to ensure that interiors and exteriors complement one another perfectly. A unique trim style covers the seats, doors, upper and lower dash board, centre and rear consoles and even the cubby box lid, which is both cleanly elegant in style and fiendishly expensive in terms of both labour and materials. Not for this car simple contrasting piping-the Holland & Holland Overfinch, even the contrasting colour signature stripes are cut from individual hides and trimmed to sit nearly flush with the leather surrounding them. As a result, it takes over 150 man hours just to trim the car. If the optional aviation-style quilted leather or Alcantara headlining is selected, it takes even longer.

The thirty one piece wood veneer kit blends seamlessly into the design of the rest of the car, including that of the gun cabinet and rear console. There is the choice of Olive Ash Gloss, European Burr Walnut with special diamond pattern inlay, Matt Gunstock Walnut and Piano Black Lacquer with silver inlays.

Only one hundred Holland & Holland Overfinches will be produced each year, and every one will be fitted with a special shotgun grade steel plaque, which features Holland & Holland's trademark diamond inserts and "Royal" scroll engraving, hand-made by Holland & Holland's craftsmen at their Harrow Road factory. The steering wheel has been designed especially for the vehicle too, with a special ergonomic grip and steel inserts, decorated with a design to match the Holland & Holland engraving, or even that of a customer's own shotgun.