Toyota Motor Sales (TMS), U.S.A., Inc. have released their manufacturer's suggested retail prices (MSRP) for the 2012 RAV4 and the Prius Liftback. They will both hit the showrooms today and on the in January 2012 respectively.

Toyota RAV4

The RAV4 SUVs can be ordered in three different trim levels – RAV 4 (base), Sport and top-of-the-range Limited. Whatever the class, all vehicles can carry a 2.5 four-cylinder engine or a 3.5 V6 which develops 269 hp. Even further, either engine can be paired with a front-wheel drive or an electronic on-demand four-wheel drive. That makes a total of 12 possible combinations and thus 12 price listings. When compared to the old model, the RAV4 MY 2012 differs little in price which will preserve Toyota's rock-solid image on the market - the base and Sport editions get an overall 0.7% increase while the Limited RAVs actually get a decrease in price by 0.5%. The cheapest of all is the 2.5 liter, front-wheel drive, 4 ratio automatic gearbox base model standing at $22,650 as the Limited V6 4WD model with a five-speed automatic transmission receives a price tag of $28,650.

Toyota RAV4 (2010)

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All models include as standard equipment hands-free phone capability, phone book access and music streaming via Bluetooth® wireless technology. RAVs from the Limited range get an extra Display Audio with Navigation and Entune™. Optional extras come in the form of a 6.1-inch touch-screen CD player with MP3/WMA compatibility, six speakers, SiriusXM Satellite Radio,  HD Radio™ with iTunes ® Tagging, auxiliary audio jack, and USB port with iPod® connectivity and control.

Toyota Prius

The Toyota Prius segment  has managed to stay on top of it's competition in terms of hybrid technology mainly because of the midsized Prius Liftback. Up until know it has been shipped to over a million environmentally conscious customers. And now the 2012 MY has received a minor update – revised front fascia and tail lights, freshly styled 15 inch wheel covers and LED Daytime Running Lights with an on/off function.

There will be four available trim grades in the U.S. (the Two, Three, Four and Five) all of which have overall increased MSRP listings with around 3.3%. with the cheapest one standing at $24 000 while the Prius Five $29 805. You still get your money's worth though because whatever you choose, it will be packed full of technology.

Toyota Prius (2012)

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All models come with a 6.1-inch Display Audio system including a USB port for iPod® connectivity and control, Bluetooth® with phone book access for hands-free calling and a more advanced Multi-Information Display. Owners of the previous Prius model will be able to recognize some carryover technology as well. There's a Touch Tracer Display, driver door Smart Key with Push Button Start and remote illuminated entry, Star Safety System and an adjustable steering wheel with controls on it for the audio and climate systems as well as controls for the phone.

The Prius Three has its Display Audio system enhanced by the EntuneTM and Navigation pack. It also gets an integrated backup camera and three-door Smart Key.

The Prius Four implements a more powerful audio system consisting of eight JBL® GreenEdge™ speakers and an amplifier. SofTex-trimmed seats, headlamps with auto on/off feature and an eight-way power adjustable driver's seat with lumbar power support are also included.

As optional extras the Four and Five can be equipped with Toyota's Premium HDD Navigation with EntuneTM and JBL®, which features an exclusive seven-inch touch-screen with split-screen capability. These two models are also the first of their kind to be offering a Head-up Display (HUD) which projects information such as speed, fuel etc. on the windscreen.

Here is the complete list of the manufacturer's suggested retail prices in comparison to the previous 2011 model year counterparts:

TOYOTA 2012 MY

MODEL CODE

SERIES

DESCRIPTION

2011 MSRP

MSRP INCREASE ($)

MSRP INCREASE (%)

2012 NEW MSRP

2012 4430 RAV4 Base 2WD 4AT

$22,475

$175

0.8%

$22,650

2012 4431 RAV4 Base V6 2WD 5AT

$24,510

$175

0.7%

$24,685

2012 4440 RAV4 Sport 2WD 4AT

$24,175

$175

0.7%

$24,350

2012 4441 RAV4 Sport V6 2WD 5AT

$26,105

$175

0.7%

$26,280

2012 4450 RAV4 Limited 2WD 4AT

$25,465

($135)

-0.5%

$25,330

2012 4451 RAV4 Limited V6 2WD 5AT

$27,385

($135)

-0.5%

$27,250

2012 4432 RAV4 Base 4WD 4AT

$23,875

$175

0.7%

$24,050

2012 4433 RAV4 Base V6 4WD 5AT

$25,910

$175

0.7%

$26,085

2012 4442 RAV4 Sport 4WD 4AT

$25,575

$175

0.7%

$25,750

2012 4443 RAV4 Sport V6 4WD 5AT

$27,505

$175

0.6%

$27,680

2012 4452 RAV4 Limited 4WD 4AT

$26,855

($135)

-0.5%

$26,720

2012 4453 RAV4 Limited V6 4WD 5AT

$28,785

($135)

-0.5%

$28,650

TOYOTA 2012 MY

MODEL CODE

SERIES

DESCRIPTION

2011 MSRP

MSRP INCREASE ($)

MSRP INCREASE (%)

2012 NEW MSRP

2012 1221 Prius One (fleet only) Five-door Liftback

$22,120

$895

4.0%

$23,015

2012 1223 Prius Two Five-door Liftback

$23,520

$480

2.0%

$24,000

2012 1225 Prius Three Five-door Liftback

$24,520

$1,045

4.3%

$25,565

2012 1227 Prius Four Five-door Liftback

$27,320

$915

3.3%

$28,235

2012 1229 Prius Five Five-door Liftback

$28,790

$1,015

3.5%

$29,805

*Prices do not include the delivery, processing and handling (DPH) fee on neither of the cars. The fee comes as an additional expense standing at $810 for the RAV and $760 for the Prius.

Source: Toyota