Sales experience pleases French Volvo customers
Volvo Cars' French sales company came out on top for customer satisfaction with the car purchasing process earlier this month. The French motoring magazine L'Auto Journal presented its Grand Prix des Marques Automobiles (car brand awards) in association with TNS-Sofres. The judges were 4,000 private motorists who have bought a new car some time in the last five years.
"This award represents both recognition and encouragement for our dealership network and for the Volvo Automobiles France teams. Over many years we have introduced various follow-up tools that allow us to analyse and continuously improve our customer-relations performance, from the canvassing phase right through to the entire period during which the car is in use," said Christophe Bouiller, head of Marketing at Volvo Automobiles France, Volvo Cars' French subsidiary.
He went on to say that the award is evidence of Volvo Cars' commitment to its customers and the effectiveness of its follow-up tools.
The study covered 19 major car brands sold in France, and prizes were awarded in ten categories. The survey questions covered all aspects of the relationship between customer and manufacturer. This was the first time that these awards have been held.