VW - Fascinating look at the future of the car
When will vehicles communicate with traffic lights? Will there be traffic jams in the future? Can driving emission-free vehicles be fun? Automobile fans of all ages can find informative and entertaining answers to these and many other questions at www.Volkswagen2028.com.
The Wolfsburg-based automaker presents its vision of the automotive world 20 years from now in this ground-breaking Webspecial. The lavishly designed website centers around a short interactive film which gives the viewer an informative and entertaining introduction to the subject. In the film, which takes place in 2028, a father tells his son about the automobile world of 20 years ago, while the present-day Internet user can select any of numerous links to take a look at the automotive future. Developers and designers from Volkswagen Research accompany users on their journey and explain the visions of tomorrow's automotive world in simple language, providing fascinating insights into today's technological approaches aimed at paving the way for a sustainable and innovative future. At the same time, these insights underscore the Volkswagen brand's claim to already epitomize "Das Auto." and the brand's vision to be the world's most innovative high-volume automaker.
"Our designers and developers have created three innovative vehicle concepts exclusively for this Webspecial in order to illustrate the automotive world of tomorrow. We have called them ‘one', ‘ego', and ‘room.' They give an idea of the shape that our visions of the future could take. They demonstrate how the cars of the future can communicate with traffic lights, how holographic displays in the cockpit can assist the driver and how we can generate even more driving pleasure and still keep our cars emission-free," Jochen Sengpiehl, Head of Marketing, Volkswagen Passenger Cars brand, explained.
Intuitive navigation guides the user through the website, which combines classical film sequences with 3D effects. A "talk to us" feature giving users the opportunity to share their comments and create their own individual information packages for downloading rounds off the www.Volkswagen2028.com offering.