Jaguar is to be the "celebrated" mark for this year's Hackett Beaujolais Run, which this year will start at Bibendum on London's Fulham Road and the organisers are appealing for Jaguars.

Director of the Run, Rob Bellinger, said: "We are appealing to Jaguar owners to take part in this years run which takes place from Tuesday November 18th to Friday November 21st and will for the first time will run through the centre of Paris."

In 1976 the gauntlet was thrown down to Fleet Street to bring back the first bottle of Beaujolais Nouveau. The challenge caught the imagination of both car and wine enthusiasts. The object back then was speed, but now it is a distance trial, with drivers picking up points at checkpoints throughout France on their way to Macon.

Jaguar Hackett Beaujolais Run

Bellinger added: "This year will be our most exciting ever. We already have a number of cars signed up but we want to raise as much money as we can for the three charities that we are supporting this year, Winston's Wish, The Richard Burns Foundation and click Sergeant, who care for children and young people with cancer. Any car is eligible but as this year is the 60th anniversary of the XK we would like to see as many Jaguars as possible taking part."

Jaguar Hackett Beaujolais Run

He added: "We have some exciting additions to the run which will be announced over the coming weeks. They will make this years event one that will go down in the history books"

Since the revised Beaujolais run started it has raised some £300,000 for charity.