Audi Day: a glimpse behind the scenes
More than 500,000 visitors took a look behind the scenes at their local Audi dealership during Germany's first nationwide Audi Day on Saturday 31st May. Round about 600 Audi dealers took part in the "Efficiency and Sportiness" event. The new Audi TTS and RS 6 Avant models were presented at dealerships for the first time.
As a special offer on this day, Audi dealerships conducted free used-car assessments and gave out the appropriate environment sticker – also for free – for each car. During tours of the Audi workshops, guests were able to see Audi's high technical standards for themselves and witnessed the inner workings of their Audi dealer.
The day was rounded out with an interesting program of events and a big prize game. Many dealerships also offered special conditions for various services and items, such as for an air conditioning check or when purchasing a used Audi model.
The highlight was the premier of the new Audi TTS and RS 6 Avant models at many Audi dealerships. Visitors were able to take a close-up look and a test drive in these top models – as well as the other Audi models.
"The great response from the guests and the willingness of the participating Audi dealers shows once again that behind the Audi brand, there's a highly motivated team," said Dietmar Schnepp, Head of Service for Germany at AUDI AG.