Mini Cooper S Plays Feature Role In Robert Ludlum's The Bourne Conspiracy Video Game
The search for a fast and agile getaway car for the latest edition of Robert Ludlum's The Bourne Conspiracy video game led to the MINI Cooper S being featured in the game's adrenaline-pumping driving sequences. Developed by High Moon Studios for Sierra Entertainment, a global division of Vivendi Games, the highly anticipated video game for Microsoft's Xbox(R) 360 and Sony Playstation(R) 3 made its U.S. debut earlier this month and will be distributed in Europe later this year.
Based on Ludlum's novels and the trilogy of blockbuster films, The Bourne Conspiracy video game allows players to take on the persona of superspy and trained assassin Jason Bourne and engage in a variety of adventures in espionage - from hand-to-hand combat, to dramatic evasions and escapes, to high-speed pursuit in a Chili Red MINI Cooper S.
"The role of the MINI Cooper S in The Bourne Conspiracy game is a great fit for the MINI brand. As the featured vehicle and Bourne's getaway car, this integration allows us to demonstrate the agility and performance that's inherent in the full line of MINI vehicles," said Kate Alini, MINI Marketing Communications Manager. "The association with The Bourne Conspiracy game and the additional promotional opportunities we've received will help us reach the male demographic in a powerful, organic way."
The unique collaboration between MINI USA and Vivendi Games resulted in a number of in-game integration and promotional opportunities, including: MINI Cooper S integration as the featured vehicle in the game's driving sequence, in-game MINI billboards and MINI dealerships, inclusion in the game trailer video, and integration into The Bourne Conspiracy game point-of-sale, TV spots, and cinema advertising. In addition, The Bourne Conspiracy game will be promoted on MINIUSA.COM with video clips, character bios and downloadable wallpaper images.
"We are ecstatic to work with MINI as both an in-game and out-of-game partner for The Bourne Conspiracy. The MINI played an integral part in the first movie and we wanted to maintain that tradition and integrity as we brought the Bourne brand to life in the video game," said Ami Blaire, Vice President Integrated Marketing, Vivendi Games. "The collaboration has been outstanding and we couldn't be happier. In fact, several of their dealerships nationwide are handing out demos of the Xbox® 360 version of the game and The Bourne Conspiracy will be part of the MINI Takes the States tour, as well as featured on their web site launching later this month."
Thousands of MINI enthusiasts attending MINI Takes the States 2008 events in four cities this summer - Miami, Boston, Chicago, and Los Angeles - will be among the first to experience the action-packed game at the Vivendi-sponsored Robert Ludlum's The Bourne Conspiracy Video Game / Game Crazy Gaming Experience. MINI Takes the States 2008 celebrates the spirit of the MINI brand in the U.S., and fosters a sense of community among a growing group of passionate owners and enthusiasts.
For a demo of The Bourne Conspiracy video game, please visit MINIUSA.COM.