Mitsubishi Motors Corporation (MMC), in cooperation with its New Zealand subsidiary Mitsubishi Motors New Zealand (MMNZ), will show the zero-emissions i MiEV*1 electric vehicle in New Zealand as a preparatory step toward a possible future introduction to the local market and to create greater public awareness of electric vehicles.

The move will be carried out in cooperation with state-owned electric power company Meridian Energy, New Zealand's largest energy provider, which generates 100% of its electric power through renewable resources such as hydroelectric and wind generation.

Mitsubishi Motors and Meridian will launch a promotional tour of the country sometime after February 2009. Representatives from national and local government will be given the chance to drive the car, in order to spur discussions about possible subsidies as well as developments in infrastructure and marketing considerations.


MMC is currently working to bring the i MiEV electric vehicle to market in Japan during 2009. Because vehicles in New Zealand have their steering wheels on the right side of the car, the same as Japan, MMC will consider the country a likely candidate for early introduction of its zero-emissions electric vehicle if market conditions prove favorable.

*1 Mitsubishi innovative Electric Vehicle