Lotus Cars Limited is delighted to announce that it has selected Pirelli as the principal supplier of tyres for the stunning new Lotus Evora.

The Evora is the first all new Lotus to be released since the iconic Elise roadster in 1995. The recent launch at Loch Lomond in Scotland gave the press a perfect opportunity to drive the exhilarating Evora on the Pirelli P ZerosTM, experiencing first hand how well the partnership between the car and tyres really works.

Since its introduction the Pirelli P ZeroTM has become a reference point for many high performance vehicles as it provides cars with superior grip as well as sharper steering response and feel. The homologated size on the Lotus Evora is the 225/40ZR18 on the front and 255/35ZR19 on the rear.

Matthew Becker, Executive Engineer of Vehicle Dynamics for Lotus believes that the Pirelli P ZeroTM enhances the dynamic performance of the Evora. "The Lotus Evora has been developed to deliver class-leading steering and handling performance whilst maintaining excellent ride quality. The exceptional abilities of Pirelli's P ZeroTM enhances these vital elements and we have been impressed with the excellent steering linearity and consistent grip levels that this particular tyre provides in all conditions."

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Experts at Pirelli testify that the P ZeroTM is its most technologically advanced product yet and offers even the most demanding drivers unprecedented performance in multiple areas including sports handling, comfort and safety thanks to a range of ground-breaking features developed by Pirelli research and protected by 5 patents. Pirelli also say that their tyre's innovative asymmetric tread pattern features a design that gives both increased levels of safety and enhances the performance of the car. Developed to be precise in the dry and resolute in the wet, Pirelli says that their P ZeroTM maintains remarkable consistency between its static and dynamic footprint whilst the tread pattern ensures durability and consistent performance throughout the life of the tyre.

Lotus demands that the tyres for the Lotus Evora respond to rolling stresses without transmitting tension through to the steering wheel, and the active structure of the P ZeroTM contributes to the excellent steering performance with which the Evora has been credited. The tyres use compounds that respond immediately, giving the same high degree of performance from cold as when the tyre is up to temperature enabling the tyres to fit the Lotus ideals of durability and efficiency. These desirable characteristics make the Pirelli P ZeroTM a perfect tyre choice for the Lotus Evora.