Pininfarina will attend the 2013 Geneva Motor Show with a tribute to the man who headed the Company for 40 years and created cars which entered the legend, Life Senator Sergio Pininfarina.

He passed away in July 2012, but his work will be forever remembered. Sergio is universally recognized as the "Maestro" of Italian style. His creative genius made exceptional design solutions.

To celebrate his talent and his work, Pininfarina will present as a world premiere in Geneva a concept car, which renews the spirit of the extraordinary achievements born from Sergio Pininfarina's pencil, translating it into a modern vision in the name of exclusivity, innovation and passion.

The tribute is named after Mr. Pininfarina – Sergio. The Concept will be uveiled on March 5, 2013 at 1pm on the Pininfarina stand.

Source: Pininfarina