Volvo-Concept-XC-Coupe-mediumVolvo are fairly certain that their target audience for the Concept XC Coupe – which, by the way, is now sort of official - comprises of individuals with an active lifestyle. So about six or seven people?

That, apparently, explains the "orange details and exterior graphics" inspired by the POC, a Swedish company which develops high-tech protective gear for gravity sports athletes. Hard to lose it in a snow storm then.

The second-out-of-three concepts based on Volvo's Scalable Product Architecture – that is, the XC Coupe – is pretty much like the first one, except for the bigger 21-inch wheels, and flaring wheel arches and the higher roofline. It's almost as if, Volvo are scared to say S-U-V. The design team has only "given" the XC traditional "SUV elements" - side moldings and skid plates.

Other things by which you can distinguish it from your everyday school-runner: a "floating" grille, headlights with T-shaped DRL guides and rear-lights that run all the way through the C-pillars. No word on any performance features. A close inspection, however, reveals an orange script on one of the fenders: "plug in hybrid".

"Both concept cars show how we can shape our cars from now on. We add emotional value to the Volvo brand with the calm, confident beauty that is the hallmark of Scandinavian design," says Thomas Ingenlath, senior vice president design of Volvo Car Group.

To be honest, despite having a bit of a grudge with sports utility vehicles in general, we are particularly fond of the design happening here.

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Source: Volvo