60 Years And Seven Million Vehicles: GM Holden Sets Another Automotive Record
GM Holden's seven millionth vehicle rolled off the production line today creating a record manufacturing achievement in Australia's automotive history.
The milestone vehicle was a 60th Anniversary Commodore sedan, identified for dual fuel LPG fitment, delivering family car benefits at small car fuel costs.
The car highlighted GM Holden's strategy to develop and offer a wide range of fuel saving and environmental technologies to Australian and overseas buyers.
The celebration to mark this significant event was held at GM Holden's Vehicle Operations assembly plant in Elizabeth, South Australia, with employees and guests including the Premier of South Australia, the Hon. Mike Rann MP; Federal Minister for Innovation, Industry, Science and Research, Senator the Hon. Kim Carr; and GM Holden's Executive Director – Manufacturing, Rod Keane.
Mr Keane said the milestone was an important achievement and testament to GM Holden's ability to succeed in a changing global environment.
"This is a proud day for every one of GM Holden's 6500 employees in Australia. It says so much about us as one of this country's largest manufacturing operations and most trusted brands," Mr Keane said.
"The next chapter in our history will see us delivering a wide range of energy solutions to meet varying consumer needs and budgets. I believe manufacturing the next million vehicles will be one of the most dynamic periods of GM Holden's rich history."
Holden built Australia's first successfully mass produced car – the 48-215, in November 1948 at Fishermans Bend in Port Melbourne, Victoria. Its one millionth car rolled off the line almost 14 years later. The Holden Commodore, launched in 1978, has been Australia's best selling car for the past 12 years.
LPG is one of a range of alternative fuel and environmental technologies offered by GM Holden. Others include diesel, ethanol on Saab, and Active Fuel Management which is planned for introduction on some locally-built Holden V8 models.
The GM Holden plant at Elizabeth manufactures 43 models off six variants, including left and right hand drive, making it one of the most flexible plants in GM's worldwide operations. Almost 50 per cent of production is for export with GM Holden having exported more than 800,000 vehicles since exports began in 1954.
GM Holden Vehicle Production Milestones
First Holden (48-215) launched November 1948 (Fishermans Bend, Vic)
One millionth (EJ) October 1962 (Dandenong, Vic)
Two millionth (HK) March 1969 (Dandenong, Vic)
Three millionth (HQ) June 1974 (Pagewood, NSW)
Four millionth (VC Commodore) June 1981 (Dandenong, Vic)
Five millionth (VN Calais) August 1990 (Elizabeth, SA)
Six millionth (VX Commodore SS) June 2001 (Elizabeth, SA)
Seven millionth (VE Commodore) August 2008 (Elizabeth, SA)