As a part of the ad campaign of the recently premiered 2011 Audi A1, the German-based premium automaker has released an exclusively dedicated iPhone music-game named Audi A1 Beat Driver. The player in the game drives a 2011 A1 compact hatch through a virtual world that fallows the beat of the music. With nine famous rock songs in the playlist, the Audi A1 Beat Driver's aim is to collect points as well as to avoid obstacles while driving.

The game "Audi A1 Beat Driver" is already available at the App Store and is compatible with the iPhone and iPod Touch. The app also features an international high score list at which you can publish your records. The tunes in the game include artists like Torpedo, La Roux, The Rakes and Lo-Fi-Fnk.

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