Fiat has just launched a commercial to promote their new 2012 Fiat 500. The ad is genuinely refreshing and definitely will make you smile at the end of the working week. So, enjoy it! The new spot is named "Baby" and at the end of the video you will grasp why. In general the ad expresses fully Fiat's philosophy.  In short, it is all about "discovery through passionate self-expression". Fiat always stands behind the idea of encouraging people to be in charge of their lives, live confidently and celebrate the smallest of things with infectious excitement. Well, the iconic Fiat 500 (or Cinquecento) has embodied all of this. It is a small car that lives big, and more importantly expresses the Italian way of living: rich in emotions, but as well rooted in an abundant heritage. The Cinquecento has modern simple design, which blends form and function. What you might don't know already is that the model has unquestionable popularity, because of Fiat's great ability to deliver unmatched personalization options with advanced solutions in terms of quality, engine and passenger comfort.

2012 Fiat 500, 1 of 4
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Video Source: YouTube

Source: FIAT