The new Fiat Sedici is the official car for the Juventus Football Club training camp set to run from 9th to 21st July 2009 in Pinzolo, Trentino. Distinguished by customised Juventus colours, the cars supplied will be ferrying Juventus players and their new coach, Ciro Ferrara, during their transfers on their busy training days.

In addition, Fiat Sedici will also be playing the starring role at an important charity initiative in favour of the non-profit foundation "Crescere Insieme al Sant'Anna" (Growing Together at the Sant'Anna). A charity dinner will be held on Monday 13th July at the Fiat Chalet in Madonna di Campiglio, featuring guests such as Ciro Ferrara and a generous amount of the winning team's players. The proceeds will go to the Foundation itself, which has been engaged for years in building the extension of the Neonatal Unit at Sant'Anna Hospital in Turin, in the aim of expanding it and bringing it to the cutting edge of technology. A unique occasion, open to the public, which will allow Juventus fans to meet their favourite players up close and at the same time do some good and enjoy the unique atmosphere of one of the finest and most stylish refuges in this ski resort.

Featuring a renovated exterior and interiors, perfectly in synch with the Fiat family feeling, the new Fiat Sedici is the ideal car for customers in search of a compact SUV, with a strong aesthetic appeal, and capable of standing out both off the road as well as for city use, just as the advertising claim states: "Fiat Sedici. The wild side of the city". All under the banner of maximum safety and environmentally-friendliness. In this field Fiat Sedici remains unrivalled: in fact, the two new Euro 5 engines (1.6 16v 120 hp petrol and 2.0 16v Multijet 135 hp diesel) rank it at the top of its category in terms of CO2 emissions. That's not all: when equipped with the 2.0 135 hp (4x2 drive), which registers a mere 129 grams/km of CO2, Fiat Sedici also affords government incentives.

Available in three versions (Dynamic, Emotion and Experience), two drives (4x2 and 4x4) and eight bodywork colours, the new Fiat Sedici is the heir of a winning model which has generated 74,000 car registrations since its launch. Moreover, with approximately 44,000 units, it is the most-sold off-road car in Italy (Source: UNRAE).

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