Lincoln has launched the ad campaign "it's like that", starring Matthew McConaughey [w/videos]
Lincoln announces three new video ads in the new "it's like that'' campaign, once again with movie star Matthew McConaughey. This time the focus is on the 2017 Lincoln MKZ and the team definitely has a lot to show to the audience.
Filmed with style and tone that conveys exhilaration and visceral feeling of driving, the new commercials bring the attention back to the MKZ, the premium midsize sedan, also known to be Lincoln's best-selling vehicle since it arrived in showrooms three years ago.
The three ads feature the new 2017 Lincoln MKZ and Matthew McConaughey include:
Mr. McConaughey sits relaxed in barber's chair, receiving a professional and straight razor shave. As the barber ends the ritual with a steaming hot towel, we see the new 2017 Lincoln MKZ cutting through the fog of a winding road, conveying the "it's like that" moment of exhilaration and precision.
At night (obviously), Matthew arrives at an impressive Modernist home, dressed in fine, tailored suit and walks outside to a beautiful swimming pool. As he stands at pool's edge fully dressed and looks out, he recalls driving the MKZ and lets himself fall backwards into the water, fully dressed. And at the moment he hits the water, we see the new 2017 Lincoln MKZ acceleration out of a tunnel and into night time rain, expressing one more time "it's like that" exhilaration of driving.
Ensemble (feat. Sharon Jones & the Dap Kings)
We see a group of Musicians playing in a cozy indoor setting. As the camera pulls back, the music builds, and Sharon Jones begins singing a cover of "Midnight Rider". As they continue to play, the camera recedes even further and we see the performance through the grille of the new 2017 Lincoln MKZ. And inside the vehicle, we see Matthew McConaughey as that very same midnight rider enjoying his drive. Sweet.