The Rebirth Of Detroit Electric [TEASER]

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Detroit Electric has been known for a long time. However, its absence on the automotive market counts over 70 years. Now, the innovative electric car manufacturer has returned with the creation and a range of exciting 100% electric vehicles for the mass market.

The rebirth of the original electric car brand is marked by a new pure electric sports car, which is going to have a production start in August. The dedicated production facility will have an annual capacity of 2 500 sports cars. The goal of the brand is to create over 180 sales and manufacturing-related jobs over the next year.

The first model that is going to be produced and that is currently teased has been in research and development for five years. It is going to carry the renowned Detroit Electric logo and will be a limited-edition two-seat sports car. Thanks to the image we can conclude that it will have a bold styling, and in addition the manufacturer promises an outstanding performance, exhilarating handling characteristics and impressive range.

What is more, the sports car will be launched early next month in Detroit. On the other hand its first public appearance will happen at the Shanghai Motor Show on 20th of April. Of course, all of the needed details will be disclosed there.

Moreover, the model is planned to go on sale by the end of August this year and will spearhead a diverse family of all-electric production cars, including two other high-performance models that will enter production by end of 2014.

By going back in history, we can state that Detroit is possibly the “home” of electric cars. Early in the last century the electric vehicle industry was flourishing in Detroit. There was of course, the Detroit Electric company which back than offered and sold the innovative electric vehicles.

The brand was a market leader ad by 1912 there were numerous American electric vehicle makers that made around 13 000 cars per year. As a matter of fact, this is the production world record for the twentieth century.

Detroit Electric was revived in 2008 by Albert Lam, who is the former Group CEO of the Lotus Engineering Group and Executive Director of Lotus Cars of England. He had the aim to create and offer to the general public an electric vehicle that seamlessly integrates refined aesthetics, innovative technology and superior handling and performance.

Just months ahead of the realization of this dream, the sports car will allow Detroit Electric to demonstrate to the world its ability to build an exciting and innovative product. The same strategy is promised to be seen in its future sedans, which are going to deliver exceptional fun of driving and performance.

Source: Detroit Electric