At the 2010 North American International Auto Show (NAIAS) in Detroit, Ford is premiering the next-generation 2011 Ford Focus, offering huge variety of features and innovative technologies, as well as striking craftsmanship, outstanding fuel economy and a new standard for driving quality.

Utilizing amazingly modern, stylish and sporty vision, both the four-door sedan and five-door hatchback models are going to hit the market early in 2011. Starting in Europe and North America first, launches in Asia, Africa and South America will follow.

"Focused" on the global market and sharing 80 per cent parts commonality around the world, the newcomer has been engineered by a team, led from Ford's European small and medium vehicle center of excellence in Merkenich, near Cologne, Germany, with powertrain development led by a similar team at Ford's technical center in Dunton, England.

The all-new Ford Focus is set to satisfy the global customer's demand for compact vehicle that boasts great fuel economy without sacrificing any of the style, technology, connectivity and driving quality. The exterior styling excels in sporty and dynamic character, the main cues of the Ford's astonishing kinetic language that uses bold vehicle designs to capture the feeling of energy in motion, so that cars look like they are moving – even when they are standing still. Following the same dynamic profile, the new Focus has an extremely modern, cockpit-style interior, with a stylish center console wrapped around the driver and providing outstanding access to the vehicle's major controls and display panels.

Undoubtedly, the next-generation Focus is ready to raise the bar in the very important and competitve compact C-segment. It's chassis design benefits from optimized "control blade" multilink rear suspension, semi-isolated front and rear subframes, and a completely new Electric Power Assist Steering system, which has been carefully tuned to deliver pure and precise responses at high speed while remaining light and maneuverable for parking. The brand's driving dynamics specialists have also took to another level the cornering stability and agility of the 2011 Focus, developing an advanced Dynamic Cornering Control system, which uses "torque vectoring" techniques to transfer power between the drive wheels to deliver reduced understeer, improved traction and better turn-in.

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The global powertrain lineup for the new Focus will include a range of state-of-the-art Ford EcoBoost™ four-cylinder turbocharged direct injection (DI) engines – including the 1.6-liter unit in Europe and a choice of advanced and improved Duratorq TDCi common-rail diesel engines, all of which offer reductions in fuel consumption of between 10 and 20 percent compared to the outgoing models.

For the Detroit motorshow occasion, Ford is showcasing a completely new 2.0-liter gasoline engine that will be available on the North American market, which features DI and Twin Independent Variable Camshaft Timing (Ti-VCT) for enhanced performance and fuel efficiency. The new 2.0-liter DI Ti-VCT engine is up to 20 horsepower more powerful than the current 2.0 Duratec I-4 unit while contributing to projected fuel economy gains of more than 10 per cent.

To maximize the performance and economy advantage enjoyed by the new Focus, the 2.0-liter DI Ti-VCT engine is mated with the latest dry-clutch six-speed Ford PowerShift automatic transmission. This transmission uses an advanced dual-clutch design, which alone can help to reduce fuel consumption by up to 9 percent compared to a traditional four-speed automatic.

Ford also confirmed the rumors for a full, battery electric vehicle designed specially for the North American market and scheduled to debut in 2011.

Furthermore, the new Focus is packed with a variety of advanced technologies generally known from a larger and high-end vehicles including the most significant innovation in the company's next-generation driver connect technology, MyFord, which provides the driver with a state-of-the-art combination of controls and display screens to operate the key vehicle features. Other available safety and convenience technologies include keyless entry and "Ford Power" start button, a rearview camera and a semi-automatic parallel parking system that automatically steers the vehicle into a parking spot.