Ford Individual Offers More Exclusivity And Choice For Mondeo
Mondeo is among the latest models to benefit from the added choice and exclusivity of 'Ford Individual', the company's vehicle personalisation programme, whose design team have focused on enhancing the quality and style of Mondeo's highly crafted interior.
First shown as a design study at the 2007 Frankfurt Show and now revealed in production form at the 2008 Paris Show, the Mondeo 'Ford Individual' package offers an extended range of features and equipment, designed to provide extra choice and individuality at the top of the Mondeo range.
"The Ford Individual programme has been very successful since its introduction on S-MAX and we have expanded the range progressively to include more vehicles, each with a bespoke treatment," explains Bernhard Mattes, Vice-President, Ford Customer Service Division, Europe. "The reaction to the Mondeo with interior Ford Individual styling as a study was extremely positive and demand was strong for us to bring it to production."
Exclusive styling Four bespoke themes have been tailored to Mondeo Ghia and Titanium models, each offering exclusive styling, high-grade materials and meticulous attention to detail.
All options feature heated eight-way power front seats with an adjustable lumbar support, wrapped in high quality nappa and grained leather – with ‘hand-stitching' effect or an eye-catching cross-stitch, for additional style – and embossed with the Ford ‘Individual' signature.
Rear seats are trimmed and styled to match, in the same quality leather and with an ‘Individual' signature to the centre rear armrest to finish. The full leather trim also extends to armrests, door panel inserts, gear shift gaiter and handbrake gaiter.
While luxurious leather trim is the most obvious enhancement with Ford Individual, it is complemented by an array of interior styling and convenience features.
The well-appointed driver's seat and powered door mirrors also incorporate memory functions that can recall stored settings at the touch of a button. Smart additional touches include sports-style pedals and footrest with non-slip aluminium covers and ‘Individual'-branded stainless steel front door scuff plates.
Deep pile floor mats are a stylish and functional finishing touch, protecting and enhancing the Mondeo cabin.
An elegant ‘Beige/Dark Beige' theme has been developed exclusively for Ghia customers choosing the Biscuit interior colour. ‘Light Beige/Ebony' is available for both Ghia and Titanium models with ebony interior environment. Two modern, sports themes are also available for Titanium – ‘Tan/Ebony' or ‘Ebony' – for customers specifying Ebony interiors.
Each reflects the style, quality and materials of the models to which they are applied and have also been developed to complement exterior styling options for Mondeo.
"The Ford Individual Exterior Styling Kit has been available for five-door and wagon Mondeo models since the end of 2007 and has been very popular," said John McLeod, Chief Designer, Vehicle Personalisation, Ford of Europe. "The new interior styling features complement the exterior perfectly and are finished in the same quality of materials and craftsmanship that Mondeo customers have come to expect."
Visitors to Ford's Paris Show stand will see a Mondeo Titanium in classic Sea Grey metallic paint, showcasing the Ford Individual ‘Light Beige' interior theme with Ebony piping for Mondeo.
For Mondeo, the Ford Individual option will be introduced across Europe from autumn 2008. From spring 2009, it will be extended to include unique 18-inch, five-spoke Ford Individual alloy wheels, with an iridescent ‘Mystique Silver' paint finish designed to catch the sunlight.