Toyota Motor Sales (TMS), U.S.A., Inc., today announced manufacturer's suggested retail prices (MSRP) for the 2010 Tundra full-size pickup truck and Sequoia full-size sport utility vehicle (SUV).

Tundra

Prices for the 2010 Tundra will range from $22,960 for the Regular Cab 4x2 standard bed with a V6 engine and equipped with a Work Truck Package to $42,155 for the CrewMax Limited 4x4 with a 5.7-liter V8 engine. The new MSRPs reflect an average overall increase of $557.

Value is enhanced on all 2010 Tundra models with the addition of standard and optional exterior, mechanical, safety and convenience features including an all-new 4.6-liter i-FORCE V8 engine.

The new 4.6-liter V8 engine will be available on all 2010 model year Tundras. With 310 horsepower, 327 lb-ft. of torque and EPA fuel efficiency estimates of 15 mpg city and 20 mpg highway on 4x2 models, the new engine will deliver the best combination of power and fuel economy of any standard V8 in the full-size pickup segment. Like Tundra's optional 5.7-liter i-FORCE V8 engine, the new 4.6-liter V8 will be mated with a six-speed automatic transmission.

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All 2010 Tundra models receive a redesigned front grille and tail lamps. The Tundra grade will have a new two-bar grille design and the Limited grade will be equipped with a unique billet-style grille. Additional standard equipment on all Tundra models includes driver and front passenger knee airbags, height-adjustable headlamps, and a redesigned seven-pin towing hitch connector that sits above the hitch to help avoid damage during high departure angle driving. Also, a shelf to help organize storage space has been added to the lower glove box.

Two new optional audio systems will supplement three existing systems. The first, which is optional only on Tundra grade, features AM/FM/CD, integrated XM satellite radio receiver, hands-free phone and streaming music via Bluetoothr, auxiliary/USB inputs and up to six speakers. The second features navigation and a value positioned AM/FM/CD, auxiliary input, a backup camera monitor and six speakers.

New 2010 Tundra Work Truck Packages are aimed at commercial truck buyers or those who otherwise require a tough no-frills truck with exceptional cargo and towing capacity. The specialized trucks include vinyl seating and rubber flooring and will be available in Regular and Double Cab configurations with a V6 or one of two V8 engines including Tundra's powerful 381 horsepower 5.7-liter V8 with a towing capability of up to 10,800 pounds. Tundra models equipped with optional work truck packages will carry a price adjustment that ranges from $195 to $1,030 less than the truck's standard MSRP, depending on the model.

For buyers looking for a high level of refinement and convenience, the all-new Platinum Package will be available on 2010 Tundra CrewMax Limited models equipped with the 5.7-liter V8 and Flex Fuel powertrains. The package contains an assortment of high luxury features such as heated and ventilated seats, sunroof, and wood grain trim, and carries an MSRP of $4,662.

The 2010 Tundra, assembled at Toyota Motor Manufacturing, Texas in San Antonio, will begin arriving at dealerships in late April.

Sequoia

With the addition of popular standard equipment, including safety features, the base MSRP for Sequoia will range from $38,530 for the SR5 4x2 with a new 4.6-liter V8 engine to $58,905 for the Platinum 4x4 with a 5.7-liter V8. The new MSRPs reflect an average overall increase of $3,361 for all Sequoia models.

For 2010, Sequoia provides a much higher level of popular standard features and safety enhancements. The SR5 and Platinum grade models become mono-spec and the Limited grade offers only three stand alone options (navigation system, rear-seat entertainment and seven-passenger seating), giving consumers a more simplified buying process.

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An all-new 4.6-liter i-FORCE V8 engine will be standard on Sequoia SR5 grades. When compared to the previous 4.7-liter i-FORCE V8, the new engine delivers 34 additional horsepower (310 hp) with a preliminary EPA fuel efficiency rating of 14 mpg/city and 19 mpg/highway, providing up to two more miles per gallon on the highway for 4x2 models. Sequoia's powerful 5.7-liter i-FORCE V8 engine remains standard on all Limited and Platinum grades and optional on SR5 models. Both engines are mated to a six-speed automatic transmission.

For enhanced safety, driver and front passenger knee airbags have been added as standard equipment on all Sequoia models. Standard audio has been upgraded to include Bluetoothr, satellite radio capability and MP3 interface with an auxiliary audio jack and USB port. Three new exterior colors include Sandy Beach Metallic, Spruce Mica and Blizzard Pearl.

The 2010 Sequoia, assembled at Toyota's manufacturing facility in Princeton, Indiana, will begin arriving at Toyota dealers in late April.

Grade Body Style Trans

2009 MSRP

MSRP CHANGE

2010 MSRP

% CHANGE

4x2 TUNDRA

8202

Tundra Grade V6 Reg Cab 5ECT $22,490

$665

$23,155

3.0%

8204

Tundra Grade V6 Reg Cab LB 5ECT $22,820

$665

$23,485

2.9%

8222

Tundra Grade V8 4.6L Reg Cab 6ECT $23,630

$725

$24,355

3.1%

8224

Tundra Grade V8 5.7L Reg Cab 6ECT $24,680

$675

$25,355

2.7%

8226

Tundra Grade V8 4.6L Reg Cab LB 6ECT $23,960

$725

$24,685

3.0%

8228

Tundra Grade V8 5.7L Reg Cab LB 6ECT $25.010

$675

$25,685

2.7%

8215

Tundra Grade V6 Double Cab 5ECT $24,945

$550

$25,495

2.2%

8239

Tundra Grade V8 4.6L Double Cab 6ECT $25,090

$550

$25,640

2.2%

8241

Tundra Grade V8 5.7L Double Cab 6ECT $26,390

$550

$26,940

2.1%

8243

Tundra Grade V8 4.6L Double Cab LB 6ECT $26,020

$550

$26,570

2.1%

8245

Tundra Grade V8 5.7L Double Cab LB 6ECT $27,380

$550

$27,930

2.0%

8250

LTD V8 4.6L Double Cab 6ECT $34,660

$610

$35,270

1.8%

8252

LTD V8 5.7L Double Cab 6ECT $36,010

$550

$36,560

1.5%

8259

Tundra Grade V8 4.6L CrewMax 6ECT $27,915

$550

$28,465

2.0%

8261

Tundra Grade V8 5.7L CrewMax 6ECT $29,215

$550

$29,765

1.9%

8270

LTD V8 4.6L CrewMax 6ECT $37,195

$610

$37,805

1.6%

8272

LTD V8 5.7L CrewMax 6ECT $38,545

$550

$39,095

1.4%

4x4 TUNDRA

8322

Tundra Grade V8 4.6L Reg Cab 6ECT $26,680

$725

$27,405

2.7%

8323

Tundra Grade V8 5.7L (FFV) Reg Cab 6ECT $27,740

$665

$28,405

2.4%

8324

V8 5.7L Reg Cab 6ECT $27,740

$665

$28,405

2.4%

8326

Tundra Grade V8 4.6L Reg Cab LB 6ECT $27,010

$725

$27,735

2.7%

8327

Tundra Grade V8 5.7L (FFV) Reg Cab LB 6ECT $28,070

$665

$28,735

2.4%

8328

Tundra Grade V8 5.7L Reg Cab LB 6ECT $28,070

$665

$28,735

2.4%

8331

Tundra Grade V8 5.7L (FFV) Double Cab 6ECT $29,440

$550

$29,990

1.9%

8335

Tundra Grade V8 5.7L (FFV) Double Cab 6ECT $30,430

$550

$30,980

1.8%

8339

Tundra Grade V8 4.6L Double Cab 6ECT $28,140

$550

$28,690

2.0%

8341

Tundra Grade V8 5.7L Double Cab 6ECT $29,440

$550

$29,990

1.9%

8343

Tundra Grade V8 4.6L Double Cab LB 6ECT $29,070

$550

$29,620

1.9%

8345

Tundra Grade V8 5.7L Double Cab LB 6ECT $30,430

$550

$30,980

1.8%

8350

LTD V8 4.6L Double Cab 6ECT $37,710

$610

$38,320

1.6%

8352

LTD V8 5.7L Double Cab 6ECT $39,070

$550

$39,620

1.4%

8354

LTD V8 5.7L (FFV) Double Cab 6ECT $39,070

$550

$39,620

1.4%

8359

Tundra Grade V8 4.6L CrewMax 6ECT $30,965

$550

$31,515

1.8%

8361

Tundra Grade V8 5.7L CrewMax 6ECT $32,265

$550

$32,815

1.7%

8363

Tundra Grade V8 5.7L (FFV) CrewMax 6ECT $32,265

$550

$32,815

1.7%

8370

LTD V8 4.6L CrewMax 6ECT $40245

$610

$40,855

1.5%

8372

LTD V8 5.7L CrewMax 6ECT $41,605

$550

$42,155

1.3%

8374

LTD V8 5.7L (FFV) CrewMax 6ECT $41,605

$550

$42,155

1.3%

Grade

Drive Type

Engine Trans

2009 MSRP

MSRP CHANGE

2010 MSRP

% CHANGE

SEQUOIA

7916

SR5

4x2

4.6L V8 6ECT $34,250

$4,280

$38,530

12.5%

7917

SR5 4x2 5.7L V8 6ECT $35,475

$3,680

$39,155

10.4%

7927

Limited

4x2

5.7L V8 6ECT $45.425

$3,215

$48,640

7.1%

7931

Platinum

4x2

5.7L V8 6ECT $52,575

$3,105

$55,680

5.9%

7918

SR5

4x4

4.6L V8 6ECT $37,475

$4,280

$41,755

11.4%

7919

SR5

4x4

5.7L V8 6ECT $38,700

$3,680

$42,380

9.5%

7940

SR5 FFV

4x4

5.7L V8 6ECT $38,700

$3,680

$42,380

9.5%

7933

Platinum

4x4

5.7L V8 6ECT $55,800

$3,105

$58,905

5.6%

7944

Platinum FFV

4x4

5.7L V8 6ECT $55,800

$3,105

$58,905

5.6%

7929

Limited

4x4

5.7L V8 6ECT $48,650

$3,215

$51,865

6.6%

7942

Limited FFV

4x4

5.7L V8 6ECT $48,650

$3,215

$51,865

6.6%