2010 Ford F-150 SVT Raptor took the title "2009 Truck of Texas". This is the 7th consecutive award for Ford. A jury of more than 40 Texas Auto Writers Association (TAWA) members tested the F-150 SVT Raptor and named it for 2009 Truck of Texas. Ford trucks also won "Truck Line of Texas", which is recognition for the best-selling F-Series lineup.

The new 2010 Ford F150 SVT Raptor is slightly different than the previous models. There are some new technologies built-in the truck, among them is Internal triple-bypass shocks by FOX Racing Shox, which provide nice and smooth ride on the public roads and good off-road behaviour, when it is needed. The truck is equipped with BFGoodrich® TA/KO 315/70-17 tires to maintain the traction at all terrains.

The F-150 SVT Raptor is powered by 5.4 liter SOHC V8 engine delivering 320hp and 528Nm of torque. The new 6.2 liter V8 will be available to order in early 2010. There are almost 3,000 orders for the new 2010 F-150, which shows high anticipation from the customers.

For also won another awards, in total of 18, including Lincoln MKX as "Mid-size CUV," Ford Flex as "Full-size CUV," and Ford F-150 King Ranch as "Luxury Pick-up Truck," and Ford Expedition as "Full-size SUV.

The starting price of F-150 SVT Raptor is $38,995 and it is currently on sale at Ford dealerships.

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Press Release:

POWERED BY SVT RAPTOR, FORD F-150 NAMED 2009 'TRUCK OF TEXAS;' FORD WORKS WINS 'OUTSTANDING FEATURE'

The all-new 2010 Ford F-150 SVT Raptor is much more than an off-road performance truck capable of taking on the toughest terrain a customer can throw its way. According to the Texas Auto Writers Association (TAWA), it's also the one and only 2009 "Truck of Texas," the seventh consecutive time a Ford truck has won the award. Additionally, Raptor was named best "Full-size Pickup Truck."

"Winning the Truck of Texas is a distinct honor," said Mark Fields, president, The Americas, Ford Motor Company.  "Texans know their trucks, and this award is further proof of why the F-150 remains America's number-one selling pickup. We built F-150 SVT Raptor for truck enthusiasts. And we're gratified it's gaining recognition for both its unequaled off-road performance and confidence-inspiring on-road demeanor."

Ford trucks also took the "Truck Line of Texas," a distinguished honor recognizing the best-in-class capability and durability of Ford's best-selling F-Series lineup.

Another top honor, "Outstanding Feature," went to Ford Work Solutions, a suite of productivity technologies developed for the commercial truck owner. The system includes an in-dash computer that connects with the home office; Tool Link that keeps track of costly tools and equipment; Cable Lock, which locks up tools in the open truck box; and Crew Chief, a telematics system, giving the fleet manager more control of his/her fleet of vehicles.

Ford's 2010 F-150 SVT Raptor is a purpose-built, high-speed off-road truck that is ready for adventure – while also being versatile enough to handle the daily commute.  To test the capability and durability of Raptor, Ford took a modified pre-production Raptor to the grueling 41st Tecate SCORE Baja 1000 this past November. The early-build Raptor not only survived Baja, it earned a podium finish in its class.

Key enablers to the Raptor's impressive performance are functional design cues and impressive suspension technology. The Raptor is seven inches wider than a base F-150 to make room for the additional suspension components that give Raptor its off-road abilities. The wider stance also gives the truck an aggressive appearance.

Internal triple-bypass shocks by FOX Racing Shox – the first on a production truck – provide position-sensitive damping and extra suspension travel for extreme off-roading and a smooth ride on the road. In addition to the shocks, Raptor has unique cast-aluminum front control arms and SVT-tuned 35-inch BFGoodrich® All-Terrain TA/KO 315/70-17 tires.  These components give Raptor 11.2 inches of front suspension travel and 12.1 inches of rear suspension travel.

The F-150 SVT Raptor comes standard with the proven 5.4-liter SOHC V-8 engine that produces up to 320 horsepower and 390 ft.-lb. of torque. In early 2010 customers will have the option of an even more powerful new 6.2-liter V-8 engine.

Customer anticipation has been extremely high, with 3,000 orders already received for the 5.4-liter F-150 SVT Raptor.  In fact, initial dealer orders have the Dearborn Truck Plant building Raptors at maximum capacity, reflecting the strong demand for the first-ever factory high-speed off-road truck.

Starting price for the F-150 SVT Raptor is $38,995 including destination and delivery charges. It is currently on sale at Ford dealerships.

In total, Ford won eight of 18 awards, including Lincoln MKX as "Mid-size CUV," Ford Flex as "Full-size CUV," and Ford F-150 King Ranch as "Luxury Pick-up Truck," and Ford Expedition as "Full-size SUV."