BMW showed the new, 60-second commercial for its BMW i3. The short video will air during the first quarter of NBC's broadcast of Super Bowl XLIX this Sunday, February 1, 2015.
After 4 years, the automaker is going to return to the big game with "Newfangled Idea." The main stars will be Katie Couric, Bryant Gumbel and, of course, the all-electric i3. The idea of the spot is to draw parallels between the well-known 1994 Today Show clip of Katie Couric and Bryant Gumbel where they are asking the question "what is the internet?" and a 2015 clip where Katie and Bryant are trying to figure out the newfangled perception of the ground-breaking BMW i3.
"In 1994, people had not yet grasped what the internet was, which is similar to how electric mobility is viewed today," remarked Trudy Hardy, Vice President of Marketing, BMW of North America. "Electric mobility is at a tipping point. We are on the verge of something great and we hope that with this spot, we can educate audiences about the BMW i3 and e-mobility in a fun and engaging way."
Just to refresh your memory, the electric vehicle is made primarily of carbon fiber. It is fitted a lithium-ion battery and an electric motor which produces 170 HP (125 kW). With the production of the forward-looking BMW i3, the automaker is trying to tackle many of the mobility problems in the big cities. Available in the U.S., this model has a starting price of $43,350 (Including $950 Destination and Handling), while the range-extender model costs $47,200 (Including $950 Destination and Handling).