BMW News

CUPRA engineers have spent about two years testing the new Born at the 62km2 frozen lake circuit just a few miles from the Arctic Pole. In this aggressive environment, where temperatures often reach -30 degrees, engineers used some advanced tech approaches in order to refine and enhance the driving capabilities of the Cupra Born. Now in the final stages of testing before launch, technicians are pushing the fully electric car to its limits in s

BMW of North America reveals “the Ultimate Self-Driving Machine”. This is a new spot that introduces the brand’s “Power of M” campaign. The project kicks off by featuring the second-generation BMW M4. The spot opens with the new BMW M4 drifting on the track and benefitting of all the power that the agile 3

The mild-hybrid system used to support and relieve the internal combustion engine in many of the BWW vehicles works with its full potential when paired with the custom M340i xDrive “DCL Dahler competition line. This 48-volt mild-hybrid technology is based on a starter-generator and a battery and manages to reduce the fuel consumption and contribute to some power output boost. The specialists at Dahler have put the factory-installed B58 power unit through some power-enhancing upgrades and have managed to extrac

BMW announces the second generation of the all-electric iX lineup. This model line showcases brand’s new approaches towards design, connectivity, electrification technologies, and all different kinds of services. However, the main goal of the BMW team remains sustainability. Let’s find out more! BMW and its sustainability ambitions The brand focuses on the responsible use of resources and minimization of the overall carbon emissions of all

BMW’s trio 330i M Sport cars will sport a new livery for the 2021 British Touring Cars Championship. All of the three will bear the iconic “M” colour scheme and will compete for some additional silverware. Inspired by the liveries of the ’70s, the vehicles will proudly showcase Bavarian Blue, Dark Blue and red and a sexy matt-black base, but with a contemporary twist. Since their debut back in 2019, the BMW 3 Series has enjoyed some sweet victories and marked the start of an in

BMW has today launched the UK’s first company car driver loyalty scheme, designed to engage these drivers with the brand and make life on the go and at home that little bit easier. Historically, company car drivers who order through their fleet manager or leasing company have limited opportunity for brand enga

As one of the pioneers in the use of a smartphone as a digital vehicle key since 2018, BMW is pressing ahead with the development and popularisation of its BMW Digital Key feature, which is available to iPhone users today. In line with this goal, the premium car manufacturer will introduce the BMW Digital Key Plus, a convenient and secure way to unlock and start your car without taking your iPhone out of your bag or pocket. This latest incarn

Since the BMW X2 launched in Spring 2018 it has successfully carved out a distinctive place for itself in the BMW model family. Now, BMW UK is introducing the M Mesh Edition which features exclusive content and new colour combinations. The new M Mesh Edition builds on the style already offered by the M Sport X model and gives the BMW X2 an even more exclusive and distinctive appearance. The most prominent enhancement is the BMW M mesh kidney grille in high-gloss black. Like the grille on