2010 A8 to debut in innovative Audi Pavilion later this month
As a climax of its centenary celebrations, Audi AG will debut the 2010 Audi A8, the synonym for innovative design and technological progress. The World Premiere of the brand's new flagship will take place at November 30th in a temporary, ultra-modern Audi Pavilion in Miami.
Rupert Stadler, Chairman of the Board of Management of AUDI AG, commented on the exhibition concept: "Our claim "Vorsprung durch Technik" also embraces design, which is one of the outstanding elements of the Audi signature. And as top design has now emerged as an acknowledged art form, we see the bridge between art and architecture as a logical step in advancing our brand."
The elegant Audi flagship is due to be revealed in the Audi Pavilion amidst selected art works from the new exhibition "Beg Borrow and Steal," which belongs to the Rubell Family Collection, and the installation "The Light Light" – consisting of aluminum and LED light – by the British top designer Tom Dixon.