Caterham Cars to showcase at Tokyo Motor Show 2009
At this year's 41st Tokyo Motor Show, the European manufacturers presence is hyper small. Among the only three European representatives is Caterham Cars, which will showcase three of its latest models - Superlight R300 EU4 (Japanese premiere), CSR 175 EU4 (World premiere) and Roadsport EU4.
Exhibiting at Tokyo Motor Show is a wise move made by the Caterham importer, Premium Cars Import (PCI) to help promote the brand in the Far East.
Caterham Cars managing director, Ansar Ali said: "Japan has always been one of our biggest export markets. During the early 1990s, Caterham was selling over 100 cars a year in Japan and now, with our new importer doing great work to highlight the company from their Tokyo base, we are looking forward to pushing sales up again. "
"I have no doubt we will achieve this objective as we now have a retail network of over 15 dealers in Japan who are committed to making Caterham another British success in this exciting and dynamic market. "
"The Tokyo Motor Show is a fantastic way to showcase our unique products alongside the numerous world premieres from other manufacturers. To be one of only a small handful of European manufacturers present shows our commitment to this market."