Sir Henry Royce has said: "When it does not exist, design it". And this is what Rolls-Royce has been doing since the very beginning. In an open letter, Rolls-Royce Chairman Peter Schwarzenbauer and Rolls-Royce CEO Torsten Mueller-Oetvoes confirmed that the company is in a process of developing an all-new ground-breaking model. The vehicle is said to demonstrate an "exceptional presence, elegance and purpose."
Even before the official announcement, Rolls-Royce fans have set their expectations so high that they could touch the sky and go back again. With the confirmation now, things might just escalate even more! Knowing the brand, the new vehicle will definitely be something that will shake the world with its innovative equipment and unrivalled splendor. Effortless, exclusive and dazzling, the "high-bodied car" is going to continue the legacy of the brand.
The automaker refused to share when the model will be launched but they listed that it is going to be: • A car that offers the luxury of a Rolls-Royce in a vehicle that can cross any terrain • A car that meets our customers' highly mobile, contemporary lifestyle expectations • A Rolls-Royce that is as much about the pioneering, adventurous spirit of Charles Rolls as it is about Sir Henry Royce's dedication to engineering and innovation • A car that appropriately reflects Rolls-Royce's brand promise of effortless luxury • A high-bodied car, with an all-new aluminium architecture • A unique new motor car worthy of carrying the Spirit of Ecstasy into the future