Volvo Made a Step Forward to Brand's Ultimate Goal
Volvo Cars will extend its range of compact vehicles with new segments of the so-called Compact Modular Arhitecture (CMA). It is expected to be equally or even more advanced than the Scalable Product Architecture (SPA) and it is also expected that the first car on CMA will be launched in 2017.
In fact, the simultaneous development of SPA and CMA is vital for Volvo's product renewal and growth strategy that further involves replacement of every vehicle in the lineup within the next four years and annuals sales volume of 800,000 automobiles. This process started with the launch of the XC90 and will continue with the demonstration of the latest S90 premium sedan vehicle.
Also, CMA will allow the brand to offer customers the quality of a premium engineering and expanded list of benefits. The technology of SPA and CMA will include engine improvements, enhanced safety systems and generally will try to achieve the ultimate goal: no deaths or injuries in Volvo automobiles by 2020. Impressive. But could the not-so-possible thing be really achieved?
The CMA technology will generally change and Volvo's future products by extending the range of vehicles, powertrains, electrical systems and hi-tech units. CMA is designed to embrace the electric energy and the Twin Engine plug-in hybrid proves it.
Volvo experts will also increase the global volume of CMA-based vehicles which will also lead to global footprint by the Swedish manufacturer. Or at least it is expected to do so.