Today, the all-new 2011 Audi A1 steped on the UK market officially. Price-tagged between £13,145 and £18,280 on the road, the urban mini car blends the latest innovative technologies that befit a premium sector hatchback with the technological sophistication and quality of finish that mark out every Audi.

Available in three different trims - SE, Sport and S line, the UK Audi A1 models will include features like: alloy wheels, remote central locking, air conditioning, electric front windows and mirrors and a six-speaker single CD audio system with auxiliary iPod connection linked to a 6.5-inch retractable display.

In the Sport model, the available tech-features render larger diameter wheels, sports suspension, sports seats, Bluetooth mobile phone preparation and a Driver's Information System, while the S line versions upgrade with extras such as an exclusive S line exterior treatment including larger 17-inch alloy wheels, S line sports suspension and leather and cloth combination upholstery.

The amazingly equipped A1s will be offered with a choice of three ultra-efficient TDI and TFSI power units, all of which compensate very effectively for their relatively small displacements with the latest turbo charger technology, and benefit from engine start-stop and recuperation systems.

All powerplant options are reinforced by the latest generation ESP unit with electronic differential, which initiates brief, controlled braking of the inside front wheel while cornering and transfers the excess torque to the outside wheel, which can apply more power to the road.

Xenon headlamps with trademark LED daytime running lights will be offered at extra cost exclusively for S line models, but all versions will offer the option to upgrade with premium segment specification enhancements such as a BOSE sound system including LED-lit woofers, DAB radio, the Audi Music Interface for iPod connection, cruise and parking distance controls and the Multi Media Interface (MMI) navigation plus system.

The A1 also allows numerous customisation options for both exterior and interior using an array of colours, materials and equipment options specially styled to make each small ride more unique and remarkable.

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The new Audi A1 – Confirmed UK Pricing and Specification

SE model pricing

Engines Power Transmission Basic RRP Total RRP
(inc VAT)
Recommended OTR
1.2 TFSI SE 86PS 5-speed manual £10,646.81 £12,510.00 £13,145.00
1.6 TDI SE 105PS 5-speed manual £11,527.66 £13,545.00 £14,180.00

Sport model pricing

Engines Power Transmission Basic RRP Total RRP
(inc VAT)
Recommended OTR
1.2 TFSI Sport 86PS 5-speed manual £12,178.72 £14,310.00 £14,945.00
1.4 TFSI Sport 122PS 6-speed manual £12,519.15 £14,710.00 £15,345.00
7-speed S tronic £13,727.66 £16,130.00 £16,765.00
1.6 TDI Sport 105PS 5-speed manual £13,059.57 £15,345.00 £15,980.00

S line model pricing

Engines Power Transmission Basic RRP Total RRP
(inc VAT)
Recommended OTR
1.2 TFSI S line 86PS 5-speed manual £13,468.09 £15,825.00 £16,460.00
1.4 TFSI S line 122PS 6-speed manual £13,808.51 £16,225.00 £16,860.00
7-speed S tronic £15,017.02 £17,645.00 £18,280.00
1.6 TDI S line 105PS 5-speed manual £14,348.94 £16,860.00 £17,495.00

S tronic twin-clutch transmission

  • S tronic will be available for the 1.4 TFSI only, priced at £1,420

Standard specification

SE equipment (available in conjunction with 1.2 TFSI and 1.6 TDI engines)

Automatic start/stop function for greater fuel and CO2 efficiency. Comprising;

  • Recuperation for optimal energy utilisation.
  • Energy saving tips feature in Driver's Information System (where fitted); including gearshift indicator.

Wheels, tyres and suspension

  • 15" x 6.5J '7-arm' design alloy wheels with 205/55 R15 tyres
  • Locking wheel bolts
  • Tyre repair kit

Audio and communication

  • Concert radio/single CD player with MP3 file compatibility and 6 speakers
  • SD card reader
  • AUX-IN socket
  • 6.5" display screen - manually retractable
  • Voice control


  • Driver and front passenger seats with manual height adjustment
  • Easy-entry front seats
  • Split folding rear seats
  • Zeitgeist' cloth upholstery

Interior equipment

  • 3-spoke Sports steering wheel
  • Steering wheel adjustable for height and reach
  • Air vent sleeves in matt black
  • Manual air conditioning
  • Electric front windows
  • Heat-insulating glass windscreen and side windows
  • Non-smoking package

Exterior equipment

  • Body-coloured door mirrors with integrated indicators
  • Electrically operated door mirrors

Safety and security

  • Driver, front passenger and front side and head airbag system
  • Front passenger airbag deactivation switch
  • Electronic Stability Program (ESP), including ABS, EBD, ASR and EDL
  • ISOFIX child seat preparation for front passenger and rear seats
  • Seat belts - 3-point on all seats (4)
  • Seatbelt reminder for all seats
  • Rear head restraints (adjustable)
  • Remote central locking
  • Thatcham Category 1 alarm and immobiliser

Sport equipment (in addition to SE equipment)

Wheels, tyres and suspension

  • 16" x 7J '10-spoke' design alloy wheels with 215/45 R16 tyres
  • Sports suspension

Audio and communication

  • Mobile phone preparation - Bluetooth interface


  • Front Sports seats
  • Manually adjustable lumbar support in front seats
  • Tornado cloth upholstery

Interior equipment

  • 3-spoke leather Sports multi-function steering wheel with aluminium inlay
  • Air vent sleeves in high gloss black
  • Driver's Information System
  • Aluminium trim for control switches, glove compartment, door handles and sills
  • Leather handbrake grip and sports gear knob with aluminium trim

Exterior equipment

  • Front fog lights
  • Polished tailpipe(s)

S line equipment (in addition to Sport equipment)

Wheels, tyres and suspension

  • 17" x 7.5J '5-twin-spoke' design alloy wheels with 215/40 R17 tyres
  • S line sports suspension


  • Black Sprint cloth/leather upholstery with embossed S line logo

Interior equipment

  • 3-spoke leather Sports multi-function steering wheel with aluminium inlay, S line badging and perforated leather trim
  • Black cloth headlining
  • Door sills with aluminium inlays and S line lettering
  • Floor mats with piping

Exterior equipment

  • S line body styling, comprising radiator grille in high gloss black, front sports bumper, side skirts, rear bumper with diffuser
  • S line roof spoiler
  • S line badges on front wings