We usually do not comment on advertisements but when we do, this means that we were impressed by what we have seen. The case with the ad reviewed here is the same and I must admit that it is very rare for me to be left speechless after watching any kind of commercial. But it is exactly what the director Alessandro Pacciani commercial did to me.

In short, the video depicts the birth of Aventador LP740. And what happens in it is a vivid depiction that in the beginning were only ashes coming from an active volcano. Then the metal used for the construction of the LP740 was melted via lava coming out from the depths of Earth.

It seems that even the rubbers were made from lava. At last everything is slowly taking form and result in this speechless representation of the lively Lamborghini car. By the end of this short but very emotional film, we see the LP740 in its full form and function.

The viewer is left in the company of the impeccable presence of the Aventador, which accelerates effortlessly in some sort of tunnel. Speaking of acceleration this car is capable of a lot.

Precisely, this vehicle is unstoppable and can take your breath away with a sprint from 0 to 100 km/h in less than 3 seconds. All this coming from the Aventador's 6.5 liter V12 engine that produces exactly 740 hp as the name of the supercar shows. But enough talk, it's time for show:

Video Source: Vimeo