Maserati's Super Bowl XLVIII Spot For The Ghibli
Well, the Maserati Ghibli is coming to the U.S. and so the appropriate hype needs to be stirred up. A Super Bowl spot might do the trick. But we are a bit skeptical on how the Italian company is trying to approach its targeted audience.
See, the 1:30 second piece starts off by highlighting some of nature's tools of destruction, which, by the way, have brought a ton of misery to millions of people in the U.S. and throughout the world. Yes, it does go on to say that we, as humans, have been able to endured all this time and have learned to cope with natural disasters (or giants) and that's fine. But what does an Italian supercar has to do with any of that? Seriously, was this directed by Michael Bay or something?
No, apparently, it was directed by American filmmaker David Gordon Green. A rationale of the commercial goes as follows:
"[the spot] is relevant to Americans everywhere who have had struggles and obstacles to overcome. It is a reminder that with steadfast commitment to hard work and unwavering passion, we can deal with our own "giants" around us, we can overcome them and achieve what we set out to do."
We still don't get it.
Anyway, if we put all this silly marketing stuff aside, the Ghibli is still a tremendous piece of engineering. As Maserati's first mid-sized four-door luxury sports sedan, it features a Ferrari built twin-turbo V6 engine capable of 400+ hp. It also has a sophisticated chassis complemented by Brembo brakes all around. A liberal use of aluminum ensure comfort and agility.
Video Source Maserati via YouTube