Peugeot at the 2012 Geneva Motor Show
At 2012 Geneva Motor Show, Peugeot is going to unveil five new models: the new 2012 Peugeot 208, which is expected to reaffirm its strong market positioning; three HYbrid4 diesel-electric hybrid models; and the new 2012Peugeot 4008.
Undeniably the 208 model has already become an icon. From it has been sold more than 15 million examples over 30 years. Now, the new 2012 Peugeot 208 reinvents the dynamics of its segment with the goal to regain leadership of its category in Europe. The new version is architecturally regenerated and combines compactness (length: 3.96 m), reduced weight and enhanced passenger space. In addition it is going to be offered in different body styles – with three or five doors. It is characterized by completely redefining the position of the instruments and controls, the intuitive connectivity of its large touch screen function and a refined interior. Furthermore, the car is designed to be highly-efficient, economical and yet powerful. This is achieved through the extended e-HDi range and the first applications of an all- new family of three-cylinder petrol engines. At last, due to a new roadholding combination reflecting all the expertise of the brand, in it is featured active and passive safety, and innovative equipment such as a Park Assist function. The new 208 will be launched in early spring this year.
Next to the premiere of the new 2012 Peugeot 208, the brand is also going to present for the first time two concept cars: XY Concept and GTi Concept, which are based on the 2012 Peugeot 208 3-door version. The two concept vehicles carry strong but distinct personalities: the XY Concept is intended for urban citizens who appreciate versatility and refinement, whereas the GTi Concept is the remake of a legend. Both cars have distinctive body colors which are achieved through an exclusive process, perfectly integrated stylistic and aerodynamic components, with strong and richly equipped interior environments.
HYbrid4 technology is one of Peugeot's greatest achievements in terms of innovation and environmentalism. The brand is continuing to reduce the CO2 emissions of the vehicles in its ranges. For instance, the average emissions of the Peugeot models stood at 129g/km in 2011, which is already below the target threshold of 130g/km set by the European Commission for 2015. Furthermore, Peugeot adopts a philosophy which aims the continuous improvement of the internal combustion engine (achieved through downsizing, e-HDi Stop & Start Systems), and typified by the introduction of a new generation of engines (such as the new EB family of petrol engines - three-cylinder 1.0l and 1.2l). More importantly, Peugeot's technological innovation is the world-first diesel-electric hybrid – the HYbrid4 technology. Thus, the brand is now offering a new range reaching new levels of environmental performance and driving sensation. In details, the unique technology is a hybridation of a 2.0 HDi FAP 163 hp (120 kW) diesel engine driving the front wheels with an electric motor of 37 hp (27 kW) integrated within the rear axle. This of course, results in the combination of a new driving sensation, which offer maximum combined power output of 200 hp (147 kW), "ZEV" (Zero Emissions Vehicle) mode, and fuel consumption 35% lower than that of a vehicle fitted with an internal combustion engine of comparable power and size. In Geneva are going to be showcased three models, demonstrating the potential for application of the HYbrid4 drivetrain across the range: the Peugeot 3008 HYbrid4, which is already on sale; 2012 Peugeot 508 RXH, launched soon after the first mentioned, which is also a diesel-electric hybrid but with distinctive and prestige features that offer original view of the world of all-road vehicles with enhanced driving attributes; and at last the Peugeot 508 HYbrid4 saloon, which is going to debut and will be available in dealerships in the summer this year.
The new 2012 Peugeot 4008, is going to be another debut vehicle at the Geneva Motor Show. It carries a distinctive appearance and in addition to this its' 4x4 SUV capabilities are make it even more attractive. It is born of the PSA Peugeot Citroёn – Mitsubishi partnership, and thus incorporates appealing, strong, identifiable Peugeot personality. The adventurous character of the vehicle is visible at first sight, due to the emphasis of the grille of vertical design, with body sill protectors and functional wheel arch extension trims. The interior of the new 4008 is improved by the choice of materials and the richness of the equipment. It includes glass panoramic roof, which gives the occupants an exclusive ambience. In addition to this it is compact (length: 4.34 m) and has good maneuverability. It is equally suited to everyday use and leisure pursuits. The 4008's range has the choice of four engines (two diesel and two petrol) and comes with selectable electronic 4x4 transmission. More importantly, it has achieved a record of low CO2 emissions in its category, and thus is capable of operating economically and efficiently in a multitude of different environments and locations.