Rolls-Royce has released its first app for iPhone and iPod touch. Already available at the Apple's AppStore, the new application allows potential clients, fans and enthusiasts to fully configure their own Ghost, the latest high-end luxury ride from Rolls-Royce.

The new app gives the users a chance to choose from more than thousands of design  combinations similar to those offered at the brand's dealerships. For the exterior styling, the app offers twelve standard paint finishes, three different wheel styles, visible exhausts as well as a Silver Satin bonnet, an option exclusive to Rolls-Royce Ghost. Inside, the cabin can be specified in eight different leather colours and five veneer designs, including contemporary woods such as Dark Wenge and Malabar. Once completed, the design can be saved in a virtual garage.

In addition, the Rolls-Royce Ghost App also features a gallery of Ghost images and films as well as specifications tables.