Dodge debuts four ads, that will prove, that the spirit of John and Horace Dodge brothers is still alive. The spots show the two brothers' passion for making not just cars, but piece of art. A passion, that still drives the Dodge brand today. The four short cinematic spots are directed by Academy Award-winning actor Adrien Brody, who participates in the advertising campaign, that includes video broadcasts, cable, digital and social elements.
In addition, customers will have the chance to follow the campaign in social media sites like Facebook, Twitter and Instagram.
The 60-second "First Dodge" spot tells a story about the start of the Dodge story. No, but a sort of prehistory of the brand, where two youngsters (John and Horace Dodge) before they founded the company, before they manufactured vehicle parts.
"Drive By" is the next spot, that tells the story of the two brothers as they are driving their 2015 Dodge Durango models, while music blasts from the BeastAudio system. The video features the song "No Flex Zone" by the hip-hop due Rae Sremmurd
"Discovery" is the next short vide from the series and demonstrates the 2015 Dodge Charger and Challenger Scat Packs. Then the image shifts to the Dodge brothers, as they are sitting in two old Dodge vehicles next to the Charger and Challenger.
"Morse Code" opens on a 2015 Dodge Charger. The famous brothers are at the wheel, flashing the headlights in order to spell out a special message in Morse Code.
In fact, all of the short videos come with narrator and special message, that we will let you hear enjoy it all by yourself.
Dodge brand launched the campaign about the Dodge Brothers back in October 2014, exactly 100 years after John and Horace Dodge founded the Dodge Brothers Motor Car Company.