Toyota Raises Awareness with Red Noses on Its Cars' Logos
Reaching £1 million for Comic Relief is the new goal set by Toyota as an official partner of Red Nose Day. Along with this, the automaker "clears up the mystery of the "RND Concept." It turns out it is not a concept vehicle but a way for the automaker to raise awareness for Red Nose Day.
Respectively, the RND Concept is simply a Toyota Auris adorned with a red nose on top of its logo which captures the entertaining spirit of the fund-raising initiative. The aim is to raise as much money as possible in order to help the work of Comic Relief that tries to establish better living conditions in the country and in Africa as well.
Matt Harrison, President and Managing Director Toyota GB, commented that: "Red Nose Day achieves the remarkable feat of making people laugh while at the same time helping make a real difference for those people most in need. Toyota is proud to be a part of its inspirational work as an official partner of this year's Red Nose Day and across the country we will be pulling out all the stops to raise as much money as we can."
This remarkable event gathers Toyota's UK businesses, thus including Toyota GB, Toyota Manufacturing UK, Toyota Financial Services, Toyota Materials Handling, Toyota Logistics and Toyota Centers nationwide, along "with a combined workforce of more than 10,000 people."
The price is just £5 per nose.